Brand Tone

Elegant, Heartfelt, Eco-Conscious, Joyful & Uplifting

Brand Values

• •Beauty & Quality
• •Longevity & Durability
• •Eco-Friendliness
• •Customer Dedication & Connection
• •Accessibility & Everyday Joy

Best Practices

• •Emphasize 'Lasting Beauty': Consistently use words like 'enduring,' 'long-lasting,' 'preserved,' 'timeless,' and 'everyday beauty' to reinforce the core product benefit and differentiate from traditional fresh flowers.
• •Weave in the 'Eco-Conscious' Angle: Subtly and genuinely incorporate terms like 'eco-friendly,' 'sustainable,' and 'nature's artistry' to appeal to environmentally aware consumers and highlight a key brand value.
• •Speak from the Heart (with Elegance): Combine emotional language ('joy,' 'love,' 'gratitude,' 'thoughtful,' 'uplifting') with sophisticated and descriptive adjectives ('elegant,' 'artistic,' 'chic,' 'refined,' 'delicate') to reflect both the personal touch and the high-quality aesthetic.
• •Focus on the 'Everyday' Luxury: Position the flowers not just as special occasion items but as an accessible way to elevate daily life and home environments. Use phrases like 'brighten your space daily,' 'everyday elegance,' or 'the art of daily joy.'
• •Maintain a Personal & Appreciative Voice: Even in broader communications, channel Kelley Sharp's passion and dedication. Use a warm, appreciative, and slightly artistic tone, making customers feel valued and connected to the creator's vision.

Social Perception

High-Quality & Unique Products, Excellent & Personal Customer Service, Artistic & Aesthetically Pleasing, Reliable & Trustworthy, A Provider of Thoughtful Gifts

Copy Examples

• •Instagram Post: 'Elegance that endures. ✨ Our preserved blooms bring lasting beauty to your space, a gentle reminder of nature's artistry, day after day. Eco-friendly, effortlessly chic. #RealFlowersEveryDay #PreservedBeauty #SustainableStyle #HomeDecorLove'
• •Facebook Ad Headline: 'Gift a Moment That Lasts. Real Flowers Everyday offers stunning, eco-conscious preserved arrangements that whisper thoughtfulness long after fresh flowers fade. Express your love, today and always.'
• •Website Product Description Snippet (for a Bougainvillea arrangement): 'Capture the essence of a sun-drenched villa with our signature preserved Bougainvillea. Each stem, a testament to nature's delicate strength, creates an artful, minimalist silhouette that breathes life and lasting color into your home. A truly eco-friendly way to cherish beauty, every day.'
• •Email Subject Line: 'Bring Enduring Joy Home 🌸 Discover Our New Preserved Arrivals!'
• •Pinterest Pin Description: 'Timeless beauty, thoughtfully preserved. Our eco-friendly floral arrangements are perfect for adding a touch of artistic elegance to your home or sending a heartfelt gift that truly lasts. Explore the art of everyday flowers with Real Flowers Everyday.'