Brand Tone

professional, educational, and aspirational

Brand Values

• •Expertise and Quality
• •Empowerment and Career Advancement
• •Innovation
• •Support and Community
• •Accessibility

Best Practices

• •Focus on Empowerment and Expertise: Always frame your copy to highlight how Real Eyez Beauty Group empowers beauty professionals through expert-led training and quality products. Use language that conveys authority and deep knowledge.
• •Maintain a Professional and Educational Voice: Avoid overly casual slang or jargon that might undermine the professional image. Provide clear, concise, and informative descriptions of courses and products.
• •Use Aspirational Language: Inspire your audience by focusing on the career growth, increased income potential, and enhanced skill set they will achieve through your training and products.
• •Emphasize Community and Support: Regularly include messaging that highlights the ongoing support, access to master trainers, and the community of professionals that students become a part of.
• •Ensure Visual Consistency Complements Copy: The professional and polished look of the website and social media imagery should be matched by equally professional, error-free, and well-structured copy.

Social Perception

reputable and knowledgeable provider of specialized beauty training and supplies

Copy Examples

• •Headline: Master the Art of Microblading with Real Eyez Beauty Group. Body: Elevate your beauty career with our comprehensive Real Brows® Online Microblading Training. Learn from industry experts, gain certification, and unlock your potential to create stunning, natural-looking brows. Enroll today and join a community of successful professionals.
• •Headline: Transform Lashes, Transform Careers: Babydoll Lashes® Lift Training. Body: Discover the leading lash lift technique that clients adore. Our online Babydoll Lashes® course provides the in-depth knowledge and skills to offer this high-demand service. Get certified and watch your bookings soar.
• •Headline: Unlock New Revenue Streams: Professional Brow Lamination & Microneedling. Body: Stay ahead in the beauty industry. Real Eyez Beauty Group offers expert online training in the latest trends like Brow Lamination and the highly sought-after Microneedling. Expand your service menu and delight your clients with cutting-edge treatments.
• •Headline: Your Source for Professional Beauty Supplies & Unwavering Support. Body: Beyond premier training, Real Eyez Beauty Group provides top-quality microblading, lash lift, and brow lamination supplies. We're committed to your success with ongoing support and access to a network of certified professionals.
• •Headline: Invest in Your Talent: Become a Certified Real Eyez Beauty Professional. Body: Join the elite. Our training programs are designed for dedicated cosmetologists and estheticians ready to enhance their expertise. Gain your certification and be recognized for your commitment to excellence in beauty.