Brand Tone

Adventurous & Inspiring, Practical & Reliable, Positive & Engaging, Knowledgeable & Trustworthy, Friendly & Approachable

Brand Values

• •Preparedness
• •Adventure & Exploration
• •Convenience & Simplicity
• •Quality & Nutrition
• •Community

Best Practices

• •Develop a Brand Voice Guide: Document the key attributes of your brand tone (e.g., adventurous, practical, positive) with examples of do's and don'ts. Share this with anyone creating content.
• •Focus on "You" and Your Adventure: Address the customer directly and frame product benefits in terms of how they enhance their outdoor experiences, solve their problems (e.g., meal planning), or help them achieve their adventure goals.
• •Use Action-Oriented Language: Employ strong verbs and inviting language that inspires action and reflects the dynamic nature of outdoor activities (e.g., "explore," "discover," "conquer," "fuel," "trek").
• •Maintain Authenticity and Relatability: Share genuine stories, user-generated content, and practical tips. Avoid overly technical jargon unless it's clearly explained and relevant to the audience. Let the passion for the outdoors shine through.
• •Consistent Keyword Usage Aligned with Values: Naturally incorporate keywords related to adventure, preparedness, convenience, and quality nutrition (e.g., "lightweight," "easy prep," "trail meals," "explore," "dependable energy") across all platforms to reinforce brand messaging.

Social Perception

Reliable Fuel for Adventures, Convenient Solution, Good for Preparedness-Minded Adventurers, Part of a Larger, Trusted Brand, Engaging and Aspirational

Copy Examples

• •Headline for a new meal: "Conquer Your Next Peak. Fuel Your Ascent with Our New [Meal Name] – Delicious, Lightweight, and Ready in Minutes."
• •Instagram Caption: "Weekend forecast: 100% chance of adventure! 🌲☀️ Don't let meal prep slow you down. Grab your ReadyWise Outdoor favorites and make every moment count. What's your go-to adventure fuel? #ReadyForAdventure #OutdoorMeals #ExploreMore"
• •Product Description Snippet: "Crafted for the wild, our [Product Name] offers the perfect blend of trail-ready convenience and home-cooked flavor. Packed with protein and made with real ingredients, it’s the reliable nutrition you need to push further and explore longer. Just add water, and you're ready to refuel your adventure."
• •Email Subject Line: "Adventure Awaits! Simplify Your Pack with ReadyWise Outdoor."
• •TikTok Video Concept Overlay Text: "Trail Food Hack: Gourmet meal in 5 mins? Watch this! 👇 #ReadyWiseOutdoor #AdventureFuel #CampCooking"