Brand Tone

Enthusiastic & Passionate, Knowledgeable & Authoritative, Community-Focused & Engaging, Premium & Quality-Oriented, Approachable & Friendly

Brand Values

• •Quality
• •Passion for Motorsport & Sim Racing
• •Community
• •Innovation
• •Customer Satisfaction
• •Accessibility
• •Performance

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of RCREW's tone (enthusiastic, knowledgeable, premium, community-focused, approachable), including do's and don'ts, preferred terminology (e.g., "race craft," "immersion," "elite"), and examples. Share this with anyone creating content.
• •Understand Your Audience: Continuously engage with and listen to the sim racing community. Tailor your language to resonate with their passion, knowledge level, and aspirations – from dedicated hobbyists to aspiring pros.
• •Be Authentic: Let the genuine passion for sim racing shine through. Avoid overly corporate or generic language. If you’re excited about a product or a race, let that energy translate into your copy.
• •Balance Enthusiasm with Authority: While being enthusiastic and approachable, ensure that copy for product descriptions, guides, and technical information remains clear, accurate, and authoritative, reinforcing RCREW’s expertise and the premium nature of the products.
• •Consistency Across All Channels: Ensure the brand voice is consistent whether it's a tweet, an Instagram caption, a product description on the website, a blog post, or customer service interaction. This builds a cohesive and recognizable brand identity.

Social Perception

A dedicated sim racing specialist, Providers of high-end gear, Engaged with the sim racing community, A UK-based company

Copy Examples

• •Stop dreaming, start driving. 🔥 Introducing the RCREW Velocity Pro Wheel – engineered for ultimate precision and unparalleled immersion. Feel every curb, every shift, every victory. Ready to elevate your race craft? Link in bio! #RCREW #SimRacing #NextLevel #FeelTheRace
• •What's the one sim racing track that ALWAYS gets your adrenaline pumping? 🏎️💨 Share your favorites below! We're looking for some new challenges this weekend. #SimRacingCommunity #TrackDay #RCREW
• •Choosing your first direct drive wheel can be a game-changer, but where do you start? 🤔 Our latest RCREW blog post breaks down everything you need to know – from torque to ecosystems – to make the right choice for your rig. Read now and upgrade your immersion! [Link to Blog] #SimRacingTips #DirectDrive #RCREWExperts
• •More than just equipment, RCREW is built on a pure passion for the checkered flag. We’re a team of dedicated sim racers, engineers, and motorsport fanatics committed to bringing you the most immersive and high-performance gear. Join the RCREW family and let's chase those podiums together. 🏆 #PassionForRacing #SimRacingGear #OurStory
• •Level Up Your Sim Rig! 🚀 Get 15% off all RCREW Racing Seats this week only. Experience premium comfort and unwavering support for those endurance races. Don't just race, dominate. Shop now! #RCREWSale #SimRacingDeals #UpgradeYourSetup