Brand Tone

Friendly and Approachable, Classic and Trustworthy, Confident and Stylish, Community-Oriented

Brand Values

• •Family
• •Quality
• •Customer Focus & Service
• •Timeless Style with a Twist
• •Comfort and Lifestyle
• •Inclusivity
• •Value for Money
• •Environmental Responsibility (emerging)

Best Practices

• •Always Emphasize Quality and Timeless Style: Consistently highlight the lasting nature and quality craftsmanship of the garments, appealing to a desire for clothes that endure beyond fleeting trends.
• •Maintain a Friendly and Helpful Voice: Whether it's website copy, social media captions, or customer service responses, the tone should always be approachable, supportive, and focused on helping the customer. Use words like "we're here to help," "discover your style," "feel confident."
• •Speak to the Lifestyle of the Target Audience: Acknowledge the contemporary woman's lifestyle, focusing on comfort, versatility, and effortless elegance. Use phrases like "for your busy life," "from work to weekend," "effortless style."
• •Showcase the "Family" and "Australian-Owned" Aspects Subtly: While not needing to be in every communication, weaving in the brand's heritage can build trust and a sense of local connection. Phrases like "Proudly Australian" or "A family passion for fashion" can be effective.
• •Focus on Confidence and Feeling Good: The underlying message should always be about how the clothes make the wearer feel – confident, stylish, and comfortable. Use positive and empowering language.

Social Perception

Positive Customer Service, Good Quality Clothing, Appeals to a Mature Demographic, Trustworthy and Reliable, Good for Wardrobe Staples and Capsule Wardrobes

Copy Examples

• •Headline: Your Style, Elevated. Discover timeless pieces with a modern touch at Rodney Clark. Body: We believe fashion should be fun, effortless, and uniquely you. Explore our latest collection, crafted with quality fabrics and designed for your contemporary lifestyle. Find your perfect outfit with the help of our friendly stylists. #RodneyClarkStyle #AustralianFashion
• •Social Media Post (Image: A woman confidently wearing a Rodney Clark outfit): Step into the new season with confidence! Our [Specific Item, e.g., 'Hammock & Vine Linen Dress'] is all about chic comfort and versatile style. Perfect for sunny days and warm evenings. How would you style yours? #RodneyClark #EffortlessElegance #NewCollection
• •Email Subject: ✨ Feel Fabulous, Look Fantastic – New Arrivals Are Here! Email Body: Hello [Customer Name], get ready to refresh your wardrobe with stunning new pieces from Rodney Clark! From everyday essentials to statement styles, we've curated a collection that blends timeless design with the latest trends. Because you deserve to feel amazing, every day. Shop now and enjoy [Offer, e.g., free shipping on orders over $XX].
• •In-Store Signage: Classic Style, Modern You. Quality fashion you can trust, for every moment of your life. Our friendly team is here to help you find your perfect fit! Sizes 8-20.
• •Website Banner for a Sale: Your Favourite Styles, Now Even More Irresistible! ✨ Discover incredible savings on timeless pieces designed for comfort and confidence. Limited time only – find your new go-to outfit today! #RodneyClarkSale #StyleForLess