Brand Tone

Approachable and Friendly, Playful and Personal, Confident and Quality-Conscious, Celebratory

Brand Values

• •Quality and Craftsmanship
• •Personalization and Individuality
• •Family and Connection
• •Celebrating Everyday Moments
• •Female/Mom Entrepreneurship

Best Practices

• •Embrace the "Mama-Owned" Voice: Write with warmth, understanding, and a touch of playfulness that resonates with parents and families. Use relatable scenarios.
• •Highlight Personalization Joy: Focus on the fun and individuality that comes with customizing a hat. Use words that evoke creativity and self-expression.
• •Emphasize Quality Simply: Talk about the 100% cotton and sewn-on patches in a way that conveys durability and comfort without being overly technical. "Super soft," "made to last," "adventure-ready."
• •Celebrate Moments, Big and Small: Connect the hats to everyday experiences and special occasions, reinforcing the idea that Rey to Z is part of life's joyful moments.
• •Be Visually Congruent: Ensure that the copy on social media and ads aligns with the happy, family-oriented, and stylish imagery used. The words should enhance the visuals and vice-versa.

Social Perception

Positive Reputation for Quality and Style, Loved for Customization, Seen as a Go-To for Family Matching, Good Customer Service, Appreciation for the Brand Story

Copy Examples

• •Headline: Top Off Your Adventures! Personalized Hats for the Whole Crew. Body: From playground giggles to family outings, make every moment memorable. Our super-soft, 100% cotton hats are made to last, just like your favorite memories. Customize yours today! #ReytoZ #FamilyStyle #MakingMemories
• •Headline: Your Style. Your Letter. Your Story. Body: Express yourself with a Rey to Z custom hat! Pick your color, choose your letter, and wear it proud. Crafted with love and sewn-on patches for everyday awesome. What will your hat say? #CustomHats #PersonalizedStyle #MamaOwned
• •Headline: Quality That Plays as Hard as They Do. Body: Little adventurers need gear that can keep up! Our durable, machine-washable baseball hats are designed for comfort and built to last through every escapade. Because childhood is an adventure. #KidsHats #DurableStyle #ReytoZKids
• •Headline: Matchy-Matchy, Oh So Snappy! Body: Twinning is winning! Create adorable coordinating looks with our personalized hats for littles and their grown-ups. Perfect for family photos or just because. Shop the collection and share the love! #MommyAndMe #DaddyAndMe #FamilyFashion
• •Headline: More Than Just a Hat. It’s a Keepsake. Body: Celebrate their milestones, their teams, or just their awesome initial! A personalized Rey to Z hat is a fun, stylish gift that they’ll treasure. Female-founded, and designed for smiles. #GiftIdeas #PersonalizedGifts #ReytoZ