Brand Tone

professional, supportive, and quality-focused

Brand Values

• •Quality & Craftsmanship
• •Archival & Longevity
• •Artist Support & Inspiration
• •Family & Legacy
• •Responsiveness to Artist Needs

Best Practices

• •Emphasize Quality and Craftsmanship: Always highlight the superior materials, meticulous construction, and archival nature of the panels. Use words like "finest," "premium," "archival," "museum-quality," and "hand-crafted."
• •Speak the Artist's Language: Understand and use terminology that resonates with painters (e.g., "tooth," "support," "ground," "plein air," "archival").
• •Be Supportive and Empowering: Frame your messaging around how Raymar panels help artists achieve their creative potential and preserve their work. Use phrases that inspire confidence.
• •Share the Passion: Let the family story and the genuine love for art shine through. This adds a layer of authenticity and approachability.
• •Maintain Professionalism with a Personal Touch: While the tone is largely professional, don't be afraid to inject warmth and personality, reflecting the family-owned nature of the business. Address artists directly and foster a sense of community.

Social Perception

Positive customer feedback, trusted by professionals, good customer service, premium product, reliable for plein air painting, innovative.

Copy Examples

• •Lasting Art Lives on Raymar. Your vision deserves a foundation as enduring as your passion. Craft your masterpiece on our archival panels.
• •From our family to yours, a commitment to quality. Raymar panels are crafted with the finest materials, because we believe the world needs your art.
• •Feel the Difference Quality Makes. Experience the superior surface and trusted durability that professional artists rely on. Choose Raymar.
• •Preserve Your Legacy. Our archival panels ensure your artwork stands the test of time. Create with confidence, create with Raymar.
• •Inspired by Artists, Crafted for Artists. We pour our passion into every panel, so you can pour yours into every painting. Discover your perfect Raymar surface today.