Brand Tone

Confident & Authoritative, Natural & Pure, Caring & Passionate, Transparent, Premium & High-Quality

Brand Values

• •Health & Wellbeing
• •Quality & Purity
• •Natural & Ancestral Diet
• •Transparency
• •Customer Satisfaction
• •Made in the USA

Best Practices

• •Emphasize "Wild" and "Natural": Consistently use language that evokes nature, purity, and the ancestral diet of dogs. Words like "wild-sourced," "Rocky Mountains," "pure," "natural," and "ancestral" should be staples.
• •Highlight Health Benefits with Confidence: Speak directly and confidently about the tangible health improvements dogs experience (e.g., "shinier coat," "more energy," "allergy relief"). Use active, benefit-driven language.
• •Maintain a Premium, Quality-Focused Voice: The language should always reflect the high quality and premium nature of the ingredients and the product. Avoid overly casual or slang terms that might diminish this perception.
• •Be Transparent and Informative: Clearly communicate ingredient sourcing, the simple recipe, and the benefits of minimal processing. This builds trust and reinforces the brand's commitment to quality.
• •Show Passion and Care for Dogs: Let the genuine love and concern for dogs' well-being shine through in the copy. This resonates with pet owners who view their dogs as family. Use empathetic and understanding language when addressing customer concerns or aspirations for their pets.

Social Perception

High-Quality Product, Effective for Health Issues, Premium and Expensive, Trustworthy, Natural and Safe

Copy Examples

• •Headline: Unleash Their Inner Wild. Fuel Your Dog with Pure, Rocky Mountain Raw. Body: Tired of mystery ingredients? Raw Wild offers 99.4% wild elk and deer, the diet nature intended. See the difference pure nutrition makes. Shinier coat, boundless energy, happy dog. Order your trial today!
• •Headline: The Taste of the Wild. The Health You Can See. Body: Raw Wild isn't just food; it's a return to their roots. Sourced from pristine Rocky Mountain wilderness, our raw food helps dogs thrive. From improved digestion to allergy relief, the benefits are clear. Give your best friend the best.
• •Headline: Simple Ingredients. Extraordinary Health. Body: One recipe. Wild elk and deer. Essential vitamins & minerals. That’s it. No fillers, no antibiotics, just pure, raw goodness. Raw Wild: because your dog deserves nothing less than real, wild nutrition.
• •Headline: From Wild Pastures to Your Pup's Bowl. Body: We believe in transparency and the power of nature. Our elk and deer roam free, eating natural grasses, resulting in the cleanest, most nutritious food for your dog. Experience the Raw Wild difference.
• •Headline: Invest in Their Health. Feed Raw Wild. Body: Choosing Raw Wild is choosing a longer, healthier, happier life for your dog. Our premium, wild-sourced raw food supports everything from a gleaming coat to robust vitality. It’s more than food; it’s a commitment to their well-being.