Brand Tone

Reliable and Established, Customer-Focused and Supportive, Quality-Oriented, Local and Community-Minded, Approachable and Friendly

Brand Values

• •Quality
• •Reliability
• •Customer Service
• •Local Support
• •Experience and Knowledge
• •Convenience

Best Practices

• •Prioritize 'Fresh,' 'Quality,' and 'Reliable'
• •Emphasize Local Connection
• •Maintain a Helpful and Supportive Voice
• •Showcase Experience with Confidence (Not Arrogance)
• •Keep it Approachable and Friendly

Social Perception

Positive Customer Feedback, Established Reputation, Responsive and Adaptable, Supportive Partner, No Significant Negative Mentions

Copy Examples

• •Headline: Freshness You Can Trust, Service You Can Rely On. For Over 40 Years. Body: At Rarity Wholesale, we're more than just your fruit and veg supplier; we're your local partner in quality. Delivering the Hunter Valley's finest produce, backed by decades of experience. Let us support your kitchen with exceptional ingredients and dedicated service.
• •Social Media Post (Image: Vibrant display of fresh produce): Caption: Fueling local kitchens with the freshest picks! 🍓🥦 We're passionate about sourcing the best for your business, helping you create incredible dishes every day. What's on your menu this week? #RarityWholesale #FreshProduce #SupportLocalNewcastle #HunterValleyEats
• •Website About Us Snippet: From our family to yours, Rarity Wholesale has been dedicated to supplying top-quality fruit and vegetables for nearly 20 years. We understand the demands of a busy kitchen, which is why we pride ourselves on reliable deliveries, expert advice, and a friendly team ready to support your success.
• •Email to Potential Client: Subject: Simplify Your Sourcing with Rarity Wholesale – Quality Produce, Delivered. Body: Tired of inconsistent produce quality and unreliable deliveries? At Rarity Wholesale, we offer Newcastle and Hunter Valley businesses a better way. With [number] years in the game, we provide premium fresh and processed fruit and veg, tailored to your menu needs and backed by service that makes your life easier. Let's chat about how we can help you thrive.
• •Home Delivery Focused Ad: Bring the Farm-Fresh Goodness Home! 🥕 Skip the queues and get quality fruit and vegetables delivered straight to your door. Rarity Wholesale makes it easy to enjoy the best local produce with our convenient online ordering. Taste the difference fresh makes!