Brand Tone

Playful, irreverent, humorous, and slightly edgy, with a strong emphasis on internet culture and meme humor.

Brand Values

• •Humor
• •Exclusivity
• •Uniqueness
• •Community
• •Authenticity

Best Practices

• •Use humor and wit to engage the audience.
• •Incorporate internet slang and cultural references appropriately.
• •Maintain a conversational and informal writing style.
• •Focus on creating a sense of community and exclusivity.
• •Emphasize the uniqueness and rarity of the products.

Social Perception

A brand that is seen as relatable, funny, and in-the-know, attracting a younger, internet-savvy audience. Perceived as a fun and exciting brand that doesn't take itself too seriously.

Copy Examples

• •"We're not saying these munchies are healthy, but they're definitely an experience. YOLO, amirite?"
• •"If you're reading this, you're officially part of the Rare Munchiez club. Welcome to the dark side, we have snacks."
• •"Warning: May cause extreme cravings and spontaneous dance parties. Consume responsibly (or irresponsibly, we don't judge)."
• •"Our snacks are so rare, they're practically mythical. Like a unicorn, but edible. And probably tastier."
• •"Forget diamonds, Rare Munchiez are a girl's (and guy's) best friend. Treat yo'self!"