Brand Tone

Playful, approachable, and engaging. With a focus on fun, community, and strategic gameplay.

Brand Values

• •Community
• •Fun
• •Accessibility
• •Strategy
• •Engagement

Best Practices

• •Maintain a lighthearted and playful tone, focusing on the fun and social aspects of card games.
• •Use inclusive language that appeals to a broad audience, from casual players to serious strategists.
• •Highlight the accessibility of the game, emphasizing its easy-to-learn rules and quick gameplay.
• •Incorporate humor and wit in the copy to create an engaging and memorable experience.
• •Showcase the community aspect of the game, encouraging players to connect and share their experiences.

Social Perception

Rank Card Game is perceived as a fun, accessible, and engaging game that brings people together. It's seen as a great option for game nights, family gatherings, and casual play.

Copy Examples

• •Ready to Rank Up Your Game Night? Grab Rank and get ready for some laughs!
• •Rank: The card game that's easy to learn, but hard to put down!
• •Join the Rank revolution! Challenge your friends and see who comes out on top.
• •From casual players to strategy masters, Rank has something for everyone. Get your deck today!
• •Unleash your inner strategist with Rank! The ultimate card game for cunning and fun.