Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Customer-centric and Caring, Trendy and Innovative

Brand Values

• •Customer Satisfaction
• •Joy and Positivity
• •Uniqueness and Trendiness
• •Quality and Affordability
• •Care and Attentiveness

Best Practices

• •Ensure anyone writing for the brand is aligned.
• •Emphasize the care and support they will receive.
• •Words like "magic," "joy," "exciting," "fun," "love," and "best" (when used genuinely) can convey the brand's passion.
• •The language should be easy to understand, friendly, and welcoming, reflecting the "oasis" and "cared for" feeling.
• •Maintain Consistency Across All Channels: Whether it's the website, email newsletters, social media, or customer service interactions, the friendly, enthusiastic, and caring tone should be consistently applied to build recognition and trust.

Social Perception

To be perceived as a trendy, caring, and joyful brand that offers unique products and an excellent online shopping experience.

Copy Examples

• •Välkommen till RAMANA (Welcome to RAMANA)
• •Kliv in och upptäck magin med Ramana (Step in and discover the magic of Ramana)
• •Vår mission är enkel: att erbjuda våra kunder den bästa möjliga online shoppingupplevelsen. (Our mission is simple: to offer our customers the best possible online shopping experience)
• •Vi älskar att bringa glädje till våra kunder genom att erbjuda produkter som inte bara är estetiskt tilltalande och roliga, utan också har en positiv inverkan på deras vardag. (We love to bring joy to our customers by offering products that are not only aesthetically pleasing and fun, but also have a positive impact on their everyday lives)
• •Från det ögonblick du går in i vår butik tills din beställning står vid din dörr, vill vi att du känner dig omhändertagen. (From the moment you enter our store until your order is at your door, we want you to feel cared for)