Brand Tone

Reliable, Honest, and Customer-Focused

Brand Values

• •Honesty
• •Commitment
• •Respect for customers
• •Quality
• •Customer Satisfaction

Best Practices

• •Prioritize clear and direct communication in all copy.
• •Highlight the brand's commitment to honesty, respect, and customer satisfaction.
• •Showcase positive customer reviews and testimonials.
• •Emphasize product quality, durability, and suitability for the country lifestyle.
• •Reinforce the brand's reliability and trustworthiness.

Social Perception

Raiz Country is perceived as a reliable, trustworthy, and customer-focused brand that provides quality country and western wear in Brazil.

Copy Examples

• •"SLL Seguro: Your security is our priority."
• •"Over 5 years of online sales experience, committed to honesty and respect."
• •"Our refund policy is designed for your satisfaction."
• •"Quality apparel and accessories for the country lifestyle."
• •"Join the Raiz Country family and experience the best in Brazilian country fashion."