Brand Tone

Customer-centric, Service-Oriented, Value-Driven, Promotional, Trustworthy, Reassuring, Enthusiastic, Engaging, Direct and Informative.

Brand Values

• •Customer Satisfaction
• •Value/Affordability
• •Trust and Security
• •Service
• •Accessibility

Best Practices

• •Embrace the "Royal Treatment" Metaphor: Consistently use language that makes the customer feel valued and special, like "royalty," "majestic deals," "your throne of savings," etc., but avoid overdoing it to the point of sounding insincere.
• •Prioritize Value and Clarity: While the tone is regal and welcoming, always ensure that the core message of good deals and product benefits is clear, direct, and easy to understand. The "offer" aspect is central to the brand name.
• •Maintain a Helpful and Supportive Voice: In all communications, especially customer service interactions, FAQs, and policy pages, ensure the tone is helpful, patient, and reassuring, reinforcing the commitment to customer satisfaction.
• •Be Consistent Across All Channels: Whether it's the website, email, or any future social media, the core brand voice – a blend of value, trustworthiness, and royal customer appreciation – should be consistent.
• •Infuse Enthusiasm (Authentically): Convey genuine excitement about the products and the value being offered. This can make the brand more engaging and approachable, turning deal-hunting into a more enjoyable experience for the customer.

Social Perception

Limited Visibility, Generic Term, Potential for Positive Association (if promises met), Risk of Skepticism.

Copy Examples

• •Welcome to Rainha das Ofertas! Your CROWN for incredible deals is here. Discover royally good products at prices you'll love. Shop now and feel the difference!
• •Tired of [problem]? Our [Product Name] is your loyal subject! Get [key benefit 1] and [key benefit 2] for just R$XX.XX. Backed by our satisfaction guarantee – shop like a Queen!
• •What's on your royal wish list this week? 👑 At Rainha das Ofertas, we're making dreams affordable! Drop a comment with the deal you're hunting for! #RainhaDasOfertas #YourMajestyOfSavings
• •A Royal Decree: Your Exclusive Offer Inside, [Customer Name]!
• •At Rainha das Ofertas, you're not just a customer, you're royalty. We're dedicated to bringing you majestic deals with service that pampers. Your satisfaction reigns supreme here.