Brand Tone

Practical & Promotional, Value-Oriented, Straightforward & Informative, Customer Service Focused (Stated)

Brand Values

• •Value for Money/Affordability
• •Wide Selection/Variety
• •Quality (Stated)
• •Customer Satisfaction
• •Convenience

Best Practices

• •Prioritize Clarity and Directness: Get straight to the point. Use simple, easy-to-understand language. Avoid jargon or overly complex sentences. The focus should be on conveying information efficiently.
• •Emphasize Value and Affordability Consistently: Whether it's "great deals," "best prices," "special offers," or "value for money," this message should be a common thread in product descriptions, social media posts, and ad campaigns.
• •Be Informative and Product-Focused: Highlight key features, benefits (especially cost-saving or convenience), and product range. Let the products and their value speak for themselves.
• •Maintain a Helpful and Accessible Stance: Even though promotional, the underlying tone should suggest a desire to meet customer needs effectively and affordably. Ensure contact information and customer service channels are easily accessible.
• •Use a Consistent Visual and Verbal Style on Promotions: Ensure that flyers, online banners, and social media graphics share a similar look and feel that reinforces the brand's straightforward, value-driven identity. The language used in these materials should echo the practical and promotional tone.

Social Perception

As a General Retailer/Hypermarket and As a Supplier (B2B) - Customers likely perceive Raifa Centre as a place to get a wide variety of everyday items and more specialized goods like electronics and office supplies at competitive prices; also known as a reliable supplier for office and stationery needs to other businesses and institutions in Qatar.

Copy Examples

• •Headline: Stock Up & Save! All Your Household Essentials Under One Roof. Body: From fresh groceries to cleaning supplies, Raifa Centre has everything you need at prices you’ll love. Shop online now for amazing daily deals!
• •Headline: Power Up Your Office for Less! Quality Stationery & Tech. Body: Get your office running smoothly with Raifa Centre. Top brands in printers, toners, paper, and all your stationery needs at unbeatable prices. Fast delivery in Doha.
• •Headline: Weekly Wow Deals! Don't Miss Out on Huge Savings. Body: Check out Raifa Centre’s latest flyer! Unbelievable offers on electronics, home appliances, fashion, and more. Limited time only – shop now!
• •Headline: Everything You Need, Delivered to Your Door. Body: Why step out? Raifa Centre brings your shopping to you. Explore thousands of products online – groceries, electronics, toys, and more. Easy, fast, and affordable.
• •Headline: Quality You Can Trust, Prices You Can Afford. Body: At Raifa Centre, we're committed to bringing you the best products without breaking the bank. Discover amazing value every day, in every aisle.