Brand Tone

Authentic, Rider-Focused, Energetic, Action-Oriented, Community-Centric, Knowledgeable, Passionate, Approachable and Inclusive (for its niche).

Brand Values

• •Authenticity
• •Community
• •Passion
• •Quality & Expertise
• •Progression & Culture

Best Practices

• •Consistently use authentic skate and BMX terminology and slang where appropriate (e.g., "shred," "stoke," "dialed," "sick"). This shows you're part of the culture, not just selling to it.
• •Subtly weave "Rider Owned & Operated" into communications where relevant. It’s a key differentiator and builds trust and authenticity with the core audience.
• •Let the enthusiasm for the sports shine through. Use energetic and positive language. Focus on the experience and feeling of riding, not just the product specs in isolation.
• •Address your audience directly (e.g., "riders," "skaters," "crew"). Highlight local events, riders, and spots. Encourage interaction and make them feel part of the RAGE family.
• •Avoid overly corporate or generic marketing speak. The tone should be direct, a bit raw (like the sports themselves), and always tie back to the action and lifestyle of skateboarding and BMX. Use strong verbs and vivid descriptions.

Social Perception

A core Skate/BMX hub (locally), A trusted source for products, Positive engagement online, Limited broader public awareness (outside the niche/region)

Copy Examples

• •Fresh drop just landed! 🔥 The new [Brand Name] decks are looking sick and ready to shred. Rider owned, rider approved. Swing by the Nakheel Mall spot or hit up rageshops.com – your setup is waiting. #RageSkateShop #DubaiSkateboarding #NewGear #SkateLife #RiderOwned
• •Go Skate Day Dubai was EPIC! 🛹 Huge thanks to everyone who came out, ripped the park, and shared the stoke. The Dubai scene is alive! Check the highlights and see if you made the cut. Don't forget to subscribe for more raw Dubai skate & BMX action. #RageShops #GoSkateDay #SkateDubai #BMXDUBai #Community
• •GEAR UP & GO BIG! 🤘 Spring Sale is ON. Score deals on decks, wheels, trucks, and the freshest streetwear. Quality gear, no compromises. Shop now at rageshops.com – Fueling your ride since 2001. #RageSale #SkateboardingDeals #BMXGear #Streetwear
• •Dialing in your ride? 🔧 Don't forget those bearings! Fresh, clean bearings make all the difference. We've got the best from Bones, Bronson, and more. Got questions? DM us or ask our crew in-store! #SkateTips #RageKnows #RideSmooth #SkateMaintenance
• •Rage Update: Weekend Sessions, New Arrivals & What's Hot in the Dubai Scene! *(Body Snippet):* What's up, riders! The crew at Rage is stoked to bring you the latest from the heart of the Dubai skate and BMX world. We're rider owned, and all about pushing the culture forward...