Brand Tone

Youthful, Trendy, Expressive, Confident

Brand Values

• •Individuality/Self-Expression
• •Trendiness/Style-Consciousness
• •Empowerment (for young women)
• •Accessibility

Best Practices

• •Maintain a youthful and trendy tone in all communications.
• •Emphasize self-expression and individuality in product descriptions.
• •Use empowering language to encourage confidence in young women.
• •Keep product descriptions concise and focused on trendy styles.
• •Highlight any customization options or unique features that promote individuality.

Social Perception

A brand that empowers young women to express their individuality through trendy and accessible fashion.

Copy Examples

• •"Express your unique style with our MOKACAKE collection!"
• •"Dress to impress and show off your inner self with our latest styles."
• •"Be free, non-vulgar, and self-fascinated in our trendy outfits."
• •"Step up your style game with our simple star top – perfect for expressing your individuality."
• •"Unleash your confidence with our custom sporty set, designed for the modern, expressive you."