Brand Tone

Aspirational & Confident, Friendly & Approachable, Supportive & Understanding, Trendy & Fashion-Forward, Informative & Helpful

Brand Values

• •Quality
• •Customer Satisfaction
• •Self-Expression & Confidence
• •Style & Beauty
• •Inclusivity & Versatility
• •Authenticity (in appearance)

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand tone (e.g., aspirational yet friendly, confident but not arrogant), including approved vocabulary, phrases to avoid, and examples. Share this with anyone creating content.
• •Know Your Audience Deeply: Understand their aspirations, pain points, language, and what resonates with them. Tailor your tone to speak directly to their needs and desires while staying true to your brand's core personality. For Rachen, this means connecting with those seeking style, confidence, and quality hair solutions.
• •Embody the Founder's Personality (Authentically): Given Rachel's visible role, her genuine enthusiasm, confidence, and approachability are assets. Infuse this into the brand's broader communication, making it feel personal and trustworthy.
• •Prioritize Positivity and Empowerment: Frame product benefits around how they make the customer feel (e.g., more confident, stylish, ready to take on the day) rather than just listing features. Use uplifting language.
• •Be Consistent Across All Channels: Whether it's a website product description, an Instagram caption, a tweet, or a customer service email, the underlying tone should feel familiar and reinforce the same brand values. Regularly audit content across platforms to ensure alignment.

Social Perception

Positive, Trustworthy, Fashionable, Good Value, Empowering

Copy Examples

• •Headline for a new collection: "Unleash Your Alter Ego. ✨ Discover the new [Collection Name] by Rachen – where premium quality meets your boldest style. Ready for your transformation?"
• •Instagram caption with a customer photo: "Obsessed is an understatement! 😍 Look at @[customerhandle] absolutely rocking her [Wig Name] wig. We love seeing you shine! Tag us in your Rachen looks to be featured. #RachenBeauty #HairGoals"
• •Email subject line for a promotion: "Your Perfect Hair Day is Just a Click Away! 😉 Save 20% on all [Category] Wigs."
• •Product description snippet: "Crafted for comfort, designed for a flawless finish. Our [Wig Name] features an ultra-realistic lace front and silky synthetic fibers, giving you that straight-from-the-salon look, effortlessly. Feel confident, feel you."
• •Tweet about a wig care tip: "Keep your Rachen wig looking fabulous! ✨ Quick Tip: Gently detangle from the ends up before and after each wear. Got more questions? DM us, we're always here to help! #WigCare #RachenTips"