Brand Tone

Enthusiast-Focused & Knowledgeable, Value-Driven & Transparent, Modern & Sleek, Community-Oriented & Engaging, Innovative & Iterative

Brand Values

• •Value for Money
• •Quality & Craftsmanship
• •Innovation & Continuous Improvement
• •Community Focus
• •Accessibility

Best Practices

• •Know Your Audience Deeply: Continuously engage with the mechanical keyboard community. Understand their jargon, preferences, pain points, and what excites them. Use language that resonates with enthusiasts (e.g., "thock," "clack," specific switch types, mounting styles) without being overly exclusionary to newcomers.
• •Prioritize Value and Transparency: Always frame product benefits around the value they offer. Be open about design choices, material selections, and even challenges (like shipping issues). This builds trust and reinforces the "bang for your buck" promise.
• •Show, Don't Just Tell, Quality: Use high-quality visuals (photos, videos) that showcase the premium feel and aesthetics of the products. Detailed product descriptions and build guides also convey a commitment to quality and user experience.
• •Foster Community Interaction: Actively manage and participate in your Discord server and other relevant online communities. Encourage user-generated content and feedback. This makes the brand feel more approachable and connected.
• •Be Enthusiastic and Passionate: Let the genuine love for mechanical keyboards shine through in your communication. Share excitement about new products, innovative features, and the hobby itself. This passion is contagious and aligns with the enthusiast customer base.

Social Perception

Positive - High Value & Quality, Positive - Innovative Contributor, Mixed - Customer Service, Trusted by Enthusiasts, Associated with "Owlab"

Copy Examples

• •Meet the QK_NextGen_. We've listened to the community, refined the acoustics, and packed in next-level features without breaking the bank. Dive into our build guide, join the Discord discussion, and craft your endgame, for less. Your perfect typing experience awaits.
• •Pure art! Check out this incredible build by @[UserTag] featuring our Neo80. The [Keycap Set] on that [Color] case is just *chef's kiss*. What are you building next? Share your Qwertykeys setup with #QwertykeysBuilds – we'd love to see it! Link in bio for all Neo Series parts.
• •Restock Alert! Your favorite QK75N kits are back. Engineered for a superior sound and feel, designed for enthusiasts by enthusiasts. Limited stock – secure yours and experience the Qwertykeys difference. Quality you can feel, value you'll love.
• •Innovation at your fingertips. Our new magnetic PCB connectors on the QK65v2 make assembly smoother than ever. No more fiddly cables, just a seamless build experience. Because crafting your perfect board should be as satisfying as typing on it. Explore the QK65v2.
• •Hey @everyone! We're deep in development for our next ergonomic board and want YOUR input. What features are a must-have for you in an ergo? What are your pain points with current options? Drop your thoughts in the #feedback channel – let's build something amazing, together!