Brand Tone

Professional & Knowledgeable, Friendly & Approachable, Stylish & Fashion-Forward, Customer-Centric & Personalized

Brand Values

• •Quality: Commitment to the highest quality eyecare and eyewear and partnering with leading brands in frame and lens manufacturing.
• •Expertise & Innovation: Utilizing experienced optometrists and the latest technology to provide comprehensive eye care.
• •Customer Relationships & Trust: Endeavoring to build lasting relationships with their customers based on transparency and confidence.
• •Style & Individuality: Offering a greater range of treatments and solutions and a wide selection of unique and designer frames to help customers find the right fit for their style.
• •Personalized Service: Focusing on providing care and solutions tailored to each customer.

Best Practices

• •Develop a Brand Voice Guide: Document the key attributes of your brand voice (e.g., Professional but Friendly, Stylish yet Accessible) with examples of do's and don'ts. Share this with anyone creating content.
• •Understand Your Audience: Tailor the nuance of your tone to the specific platform and audience segment, but ensure the core brand personality remains consistent. For instance, Instagram might be more visual and lifestyle-oriented, while website content detailing services might be more formally informative, yet both should reflect the overarching friendly professionalism.
• •Prioritize Clarity and Authenticity: While style is important, ensure the core message is always clear and easy to understand. The friendly and knowledgeable aspects of the tone should feel genuine and avoid jargon where simpler terms suffice.
• •Train Your Team: Ensure all staff, especially those interacting with customers online (social media, customer service emails), understand and can consistently apply the brand's tone of voice.
• •Review and Refine: Regularly review your communications across all channels to check for consistency in tone. Gather feedback and be prepared to refine your approach as the brand evolves, ensuring it always aligns with your core values and customer perception.

Social Perception

Trusted Eyecare Provider, Destination for Designer and Fashion Eyewear, Positive Customer Experience, Community-Oriented (local presence)

Copy Examples

• •Headline (Website/Social Media): Expert Eyecare, Exceptional Eyewear. Discover your signature style with QV Optik.
• •Instagram Post: Elevate your look. ✨ Our latest collection of [Designer Brand] frames has just arrived. Visit us at QV Melbourne or Doncaster for a personalized styling consultation and see the world differently. #QVOptik #DesignerEyewear #MelbourneFashion #NewArrivals
• •Facebook Post (Eye Health Focus): Your vision is our priority. Our experienced optometrists use the latest technology to ensure your eyes are healthy. Book your comprehensive eye test today and experience the QV Optik difference. Link in bio. #EyeHealth #MelbourneOptometrist #QVCare
• •Promotional Email Subject: See & Be Seen: Find Your Perfect Pair at QV Optik. Body Snippet: At QV Optik, we believe that eyewear should be a perfect blend of cutting-edge vision technology and personal style. Explore our curated collection of international designers and let our friendly experts help you find frames that not only enhance your vision but also express your unique personality.
• •Website 'About Us' Snippet: More than just an optometry practice, QV Optik is where Melbourne turns for unparalleled eyecare and a world of exquisite eyewear. Since 2012, we've been dedicated to providing personalized solutions and the finest quality products, ensuring you leave seeing clearly and feeling confident.