Brand Tone

Encouraging & Supportive, Informative & Direct, Friendly & Approachable, Passionate & Proud, Health-Oriented & Solution-Focused

Brand Values

• •Health & Wellbeing
• •Taste & Enjoyment (without compromise)
• •Quality & Naturalness
• •Innovation
• •Community & Empowerment

Best Practices

• •Stay Positive and Empowering: Always frame messaging around the benefits and enjoyment Eatlean brings, rather than focusing on restriction. Use encouraging language that makes consumers feel good about their choices.
• •Lead with Clear Benefits: Quantify the health advantages (e.g., "% less fat," "% more protein") consistently across all communications to reinforce the core value proposition.
• •Maintain a Friendly, Conversational Voice: Especially on social media, engage with the audience in an approachable way. Ask questions, respond to comments thoughtfully, and reflect the community's enthusiasm.
• •Showcase Versatility with Authenticity: Use real-life examples, recipes, and user-generated content to demonstrate how Eatlean fits into various meals and lifestyles. Be honest about its taste profile in comparison to full-fat cheeses if addressing concerns.
• •Reinforce Quality and Natural Origins: Subtly weave in reminders about the 100% British milk and expert cheesemaking process to build trust and underscore the product's quality, even while focusing on health.

Social Perception

Highly valued by health-conscious consumers & dieters, seen as a versatile product, reliable & trustworthy, with growing awareness & availability, though some perceive a slight compromise on traditional cheese flavor.

Copy Examples

• •Headline: Cheese Lover? Health Conscious? Now You Don't Have to Choose! Body: Rediscover your favorite cheesy meals without the guilt! Eatlean offers 70% less fat and 35% more protein than traditional cheddar, so you can pile on the flavor and stay on track. What will you create? #Eatlean #HealthyCheese #ProteinPacked
• •Headline: Fuel Your Fitness, Deliciously. Body: Athletes and everyday health heroes, meet your new favorite cheese! Eatlean delivers the protein punch you need with the cheesy taste you crave. Perfect for post-workout snacks or powering up your meals. 100% natural, 100% delicious. #ProteinCheese #EatleanFuel #LowFatHighTaste
• •Headline: Say YES to Pizza Night (and Still Hit Your Goals!) Body: Don't let your health goals sideline your favorite foods. Our Eatlean Grated cheese melts beautifully and packs a protein punch with way fewer calories. Go on, make it a cheesy one! #EatleanPizza #HealthyIndulgence #CheeseWithoutCompromise
• •Headline: Lactose Intolerant? Welcome Back to the World of Cheese! Body: We believe everyone deserves to enjoy delicious cheese. That's why Eatlean is lactose-free, low in fat, and bursting with natural flavor. Finally, a cheese that loves you back! #LactoseFreeCheese #EatleanForAll #HappyTummy
• •Headline: Join the #Eatleaners! Real People, Real Recipes, Real Results. Body: See how thousands are enjoying more cheese and smashing their health goals with Eatlean! Share your creations with us and discover a community that proves healthy eating can be incredibly tasty. "Don't just take our word for it!" - try Eatlean today. #EatleanCommunity #HealthyLifestyle #RealCheeseRevolution