Brand Tone

Welcoming, inclusive, passionate, celebratory, and community-focused.

Brand Values

• •Inclusivity
• •Representation
• •Community
• •Empathy & Understanding
• •Access
• •Celebration

Best Practices

• •Maintain a Consistent Voice Across All Platforms: Whether it's the website, Instagram captions, or email newsletters, ensure the tone remains welcoming, passionate, and inclusive, reflecting the core values of providing a safe and celebratory space for queer literature.
• •Use 'we,' 'us,' and 'our community' to foster a sense of belonging.
• •Reinforce the message that their stories are important and deserve to be told.
• •Highlight the importance of representation and inclusivity in literature.
• •Emphasize the role of the bookstore as a safe and welcoming space for the LGBTQ+ community.

Social Perception

A vital community space for accessing underrepresented literature, fostering a sense of belonging, and celebrating queer experiences.

Copy Examples

• •Welcome home, booklover.
• •Discover your next favorite queer author with us.
• •Because our experiences deserve to be read.
• •Explore our inclusive collection today!
• •We believe that everyone deserves access to diverse and inclusive literature.