Brand Tone

Playful, Engaging, and Inclusive

Brand Values

• •Quality and Diversity: The website emphasizes offering a "grande diversité de jeux et jouets de qualité."
• •Joy and Fun: As a toy retailer, the inherent value is bringing joy and fun to its customers, regardless of age.
• •Expertise and Curation: Being a "concept store" and having products "soigneusement sélectionnés par nos équipes" suggests a level of expertise and care in their offerings.
• •Bridging Generations: The "Kidulte" and Retrogaming focus suggests a value in connecting different generations through play.
• •Accessibility: Operating both online and with physical concept stores demonstrates a commitment to reaching customers through multiple channels.

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone (playful, engaging, inclusive), and key messaging points. This guide should be a reference for anyone creating content.
• •Know Your Audience(s): Tailor the language and references to resonate with both children (or parents buying for children) and the "Kidulte" demographic. While the tone is consistent, the specific vocabulary might shift slightly.
• •Use Storytelling: Toys are about imagination and stories. Weave narratives into product descriptions and social media posts to make them more engaging and relatable.
• •Be Visually Consistent: Ensure that the playful and engaging tone of the copy is matched by vibrant, high-quality images and videos across all platforms.
• •Listen and Adapt: Monitor social media comments and customer feedback to understand how the brand's voice is being received and make adjustments as needed, while staying true to the core values.

Social Perception

Customers likely perceive Quartier des Jouets as a destination for a wide variety of toys, appealing to both children and adults who are young at heart. The association with Printemps department stores may lend an image of quality and a more premium shopping experience for their physical locations. The "Kidulte" and "Retrogaming" specialization likely attracts a niche audience of collectors and adults seeking nostalgic or specialized play items. The online presence aims to be seen as a significant and specialized player in e-commerce for toys.

Copy Examples

• •Headline: "Unleash Your Inner Child! (And Maybe Your Actual Child's Too!) Explore toys for every age at Quartier des Jouets."
• •Social Media Post: "Remember that feeling? ✨ Rediscover classic games or find your new favorite obsession. Our 'Kidulte' collection is calling your name! What toy sparks joy for you? #QuartierDesJouets #Kidulte #PlaytimeForAll"
• •Product Description Snippet (for a retro game): "Level up your nostalgia! This blast from the past is ready for a new generation of players – or for you to show the kids how it’s done. Game on!"
• •Email Subject Line: "Psst... Your Next Adventure Awaits! (New Arrivals Inside!)"
• •Website Banner: "From First Toys to Forever Collectibles: Quartier des Jouets - Where Fun Knows No Age!"