Tono de Marca

Approachable & Friendly, Premium & Quality-Conscious, Convenient & Modern, Informative & Helpful, Ethical & Conscious

Valores de Marca

• •Quality
• •Simplicity & Convenience
• •Sustainability
• •Generosity & Social Impact
• •Innovation

Mejores Prácticas

• •Always Prioritize Quality & Simplicity: Ensure copy reflects the premium nature of the ingredients and the effortless experience of using the products. Avoid jargon; keep language clear and direct.
• •Infuse a Friendly & Approachable Voice: Write as if you're talking to a friend who appreciates good coffee/tea. Use contractions, ask questions, and maintain a positive, helpful demeanor.
• •Highlight the "Why" (Values): Weave in mentions of sustainability, the "Add Water, Give Water" program, and commitment to ethical sourcing where appropriate. This reinforces brand identity beyond just the product.
• •Stay Modern & Visually Consistent: Ensure copy complements the clean, contemporary visual branding. Use relevant emojis sparingly on appropriate platforms (like Instagram/TikTok) to enhance the modern feel.
• •Listen and Adapt Based on Community Feedback: Pay attention to how customers talk about the brand and its products. Incorporate their language (where appropriate) and address their needs and desires in your copy to maintain relevance and connection.

Percepción Social

Positive Taste Profile, Valued Convenience, Appreciation for Ethical Stance, Seen as a Premium Product, Innovative & Modern

Ejemplos de Copy

• •Headline: Elevate Your Instant. Experience the Richness. Body: Tired of compromising on your coffee break? Waka brings you premium, single-origin instant coffee that dissolves perfectly, delivering a smooth, delicious cup every time. Just add water, and taste the difference quality makes. #WakaCoffee #InstantUpgrade #QualityConvenience
• •Headline: Your Adventure Companion: Great Tea, Anywhere. Body: Don't let your location dictate your tea quality. Waka's premium instant tea packs bold flavor into an easy-to-carry format. From mountaintops to your office desk, enjoy a perfect brew in seconds. Plus, every sip helps provide clean water to those in need. #WakaTea #TeaOnTheGo #AddWaterGiveWater
• •Headline: Mornings Made Simple. Afternoons Made Delicious. Body: Why wait? Waka Coffee & Tea offers the effortless solution to your daily ritual. Experience the full flavor of expertly sourced beans and leaves, ready in an instant. Sustainable, simple, and seriously tasty. #EffortlessBrew #WakaMoment #PremiumInstant
• •Headline: Sip Sustainably. Taste the Difference. Body: At Waka, we believe great taste and a healthy planet go hand-in-hand. Enjoy our delicious instant coffees and teas, knowing they come in eco-friendly packaging and support vital water projects. Quality you can feel good about. #SustainableSips #EcoFriendlyBrew #WakaValues
• •Headline: The Secret to a Perfect <Coffee/Tea> Break? Just Add Waka. Body: Unlock a world of flavor, instantly. Whether you're craving a robust coffee or a delicate tea, Waka delivers unparalleled quality and convenience. Discover your new favorite ritual today. #InstantPerfection #WakaCoffeeAndTea #SimplePleasures