Tono de Marca

Enthusiastic, Curious, Nostalgic, Informative, Descriptive, Playful, Engaging, Direct & Unpretentious

Valores de Marca

• •Authenticity & Uniqueness
• •Discovery & Storytelling
• •Appreciation for Craftsmanship & History
• •Eclecticism
• •Accessibility

Mejores Prácticas

• •Develop a "Voice Guide": Create a simple internal document outlining key tone words (e.g., curious, nostalgic, informative, unpretentious), a "we are/we are not" list (e.g., "We are discoverers, not just sellers"; "We are not minimalist, we are characterful"), and examples of brand-aligned phrases versus off-brand phrases.
• •Storytelling is Key: For each item, or at least for categories, try to weave in a snippet of its potential history, use, or the era it represents. Go beyond just listing features; evoke a feeling or a memory.
• •Consistent Visuals: Ensure that the photography style across the website and all social media platforms matches the vintage, curious, and slightly industrial aesthetic. This visual tone reinforces the written tone.
• •Engage with Curiosity: When interacting with customers or followers (comments, DMs), maintain the enthusiastic and curious tone. Ask questions, share interesting facts related to items, and foster a sense of shared discovery.
• •Use Hashtags Strategically: Employ a mix of broad vintage/decor hashtags and more specific, niche hashtags that reflect the brand's unique offerings and "curiosity" angle (e.g., #CabinetOfCuriosities, #IndustrialFinds, #VintageTech, #MaritimeHistory) to attract the right audience and reinforce the brand identity.

Percepción Social

Quai 74 is perceived as a niche online store for interesting vintage finds and decorative items with character. The "industrial" and "docker" spirit, combined with "curiosities," likely appeals to individuals looking for distinctive pieces that tell a story, rather than mainstream decor. The brand awareness is still developing, and its social perception is forming within a smaller community of vintage enthusiasts.

Ejemplos de Copy

• •Headline: Unearth the Extraordinary. Body: Dive into Quai 74, your online haven for vintage treasures and forgotten stories. From industrial relics to whimsical curiosities, discover pieces that whisper tales of the past. What will you find? #VintageFinds #CuriosityShop #Quai74
• •Headline: More Than Decor, It's a Conversation Starter. Body: Tired of the same-old? Quai 74 brings you unique vintage objects that spark imagination and defy the mundane. Give your space a soul. Explore our latest arrivals! #RetroHome #IndustrialChic #UniqueDecor
• •Headline: That "They Don't Make 'Em Like They Used To" Feeling. Body: We get it. At Quai 74, we celebrate the craftsmanship and charm of bygone eras. Browse our curated collection of 20th-century design, maritime memories, and scientific wonders. #VintageLove #TimelessDesign #BrocanteOnline
• •Headline: Your Next Treasure Hunt Starts Here. Body: Ahoy, collectors and lovers of the unique! "Les trésors de Sailor" have docked at Quai 74. Uncover nautical artifacts and maritime marvels that bring the spirit of adventure home. #SailorChic #VintageAdventure #Quai74Treasures
• •Headline: Remember When? We Do. Body: Journey back in time with Quai 74's collection of retro delights. From quirky advertising pieces to nostalgic home accents, find the perfect piece to evoke your favorite era. New curiosities added weekly! #RetroStyle #NostalgiaTrip #VintageDecor