Brand Tone

Promotional, Accessible, and Benefit-Oriented

Brand Values

• •Value
• •Convenience
• •Accessibility
• •Savings
• •Trendiness

Best Practices

• •Prioritize clear, concise language focused on benefits and savings.
• •Incorporate urgency and promotional language where appropriate, highlighting limited-time offers.
• •Maintain consistency in product descriptions and promotional materials.
• •Utilize strong calls to action to encourage purchases.
• •Consider the target audience (potentially younger) and tailor the language accordingly.

Social Perception

A brand that offers value, convenience, and trendy products at accessible prices. The goal is to create a perception of urgency and excitement around deals.

Copy Examples

• •FRETE GRÁTIS PARA TODO O BRASIL NAS PRÓXIMAS 24 HORAS
• •Economize 29%!
• •Mini Processador Elétrico: Facilidade e praticidade na sua cozinha.
• •Kit Essencial de Maquiagem: Realce sua beleza com os melhores produtos.
• •Não perca essa oportunidade! Estoque limitado.