Brand Tone

aspirational, confident, direct, informative, solution-oriented, playful and bold, serious and health-conscious

Brand Values

• •Natural and Herbal Ingredients
• •Effectiveness and Quality
• •Affordability and Accessibility
• •Breaking Stereotypes
• •Customer-Centricity
• •Cruelty-Free

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., Confident, Natural, Solution-Oriented, Bold yet Respectful), core values, and key messaging points. This guide should be the reference for all content creators.
• •Focus on "Natural Efficacy": Consistently highlight the blend of natural/Ayurvedic ingredients and their scientifically-backed effectiveness. Use empowering language that speaks to results without over-promising or resorting to hype that could be misconstrued.
• •Emphasize Empowerment, Not Objectification: While maintaining a confident and sometimes bold tone, ensure all copy is respectful and empowering to both men and women. Avoid repeating past mistakes of using overly sexualized or objectifying content. The focus should be on self-improvement and confidence from within.
• •Educate and Inform: Use copy to educate consumers about the benefits of natural ingredients and proper grooming routines. This reinforces the brand's expertise and commitment to genuine care, aligning with their value of combining ancient wisdom with modern understanding.
• •Maintain Consistency Across Platforms: Ensure the tone and messaging are consistent across the website, social media, product packaging, and any advertising campaigns. Regular audits of content can help maintain this consistency.

Social Perception

Generally positive for natural formulations, effectiveness, and value. Some mixed reviews exist. Negative perception from a past ad campaign that objectified women. Recognized as a growing Indian brand.

Copy Examples

• •Headline: Unleash Your Natural Confidence. Body: Tired of harsh chemicals? Qraamen combines ancient Ayurvedic wisdom with modern science to give your skin and hair the best nature has to offer. Grooming, the way it should be. #Qraamen #NaturalGrooming
• •Headline: Stand Out. Naturally. Body: Don't just blend in. Qraamen’s herbal-infused range is designed for the man who carves his own path. Experience the power of real ingredients. #BeardCare #HerbalPower #QraaMen
• •Headline: Your Daily Detox. Your Skin’s Best Friend. Body: Pollution and stress taking a toll? Our Activated Charcoal Face Wash digs deep to remove impurities, leaving you with clear, refreshed skin. Ready to face the day, the Qraamen way. #SkincareForMen #CharcoalDetox
• •Headline: From Ancient Vedas to Your Grooming Kit. Body: We believe in the power of nature, perfected by science. Qraamen brings you effective, natural solutions for skin, hair, and beard that deliver real results. Feel the difference. #AyurvedicCare #ModernMan
• •Headline: Grooming That’s More Than Skin Deep. Body: It’s about confidence. It’s about feeling your best. Qraamen’s range, rich in natural actives, helps you achieve that effortlessly. Invest in yourself. #MensWellness #QraamenEssentials