Brand Tone

Aspirational & Exclusive, Trendy & Fashion-Forward, Youthful & Dynamic, Approachable Luxury, Community-Oriented

Brand Values

• •Luxury & Quality
• •Sustainability & Circular Fashion
• •Exclusivity & Uniqueness
• •Accessibility to Luxury
• •Style & Self-Expression

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality traits (e.g., sophisticated yet playful, exclusive yet inviting), target audience, key messaging points, and a "do's and don'ts" list for language and style.
• •Focus on "Aspirational yet Attainable": Use language that evokes desire and exclusivity (e.g., "coveted," "VIP," "exclusive curation") but also highlights value and accessibility (e.g., "smart find," "accessible luxury," "sustainable choice").
• •Embrace Storytelling: Especially with pre-loved items or pieces from "VIP closets," hint at the story or a previous life of the garment to add uniqueness and allure. Connect this to sustainability.
• •Stay Visually Consistent with Tone: Ensure the language used in captions, product descriptions, and ads aligns with the visual aesthetic of the brand (which is high-fashion, trendy, and often polished).
• •Adapt to the Platform, but Maintain Core Identity: While the tone on TikTok might be more overtly playful and fast-paced than an email newsletter, the underlying values of luxury, style, and accessible exclusivity should remain consistent. The "Magazziniere digitale" is a good example of adapting creatively while reinforcing the brand's core business.

Social Perception

Source for Discounted Luxury, Trendy and Fashionable, Modern and Digitally Savvy, Trust (with some reservations), Innovative in its Approach

Copy Examples

• •Headline: "Unlock VIP Style. Discover Pre-Loved Luxury From Iconic Closets." *Body:* "Why just admire high fashion when you can own it? Qlhype brings you exclusive access to curated pieces from the world's most coveted brands, all at prices that make luxury a reality. Shop sustainably, dress exceptionally."
• •Social Media Post (Image: Flat lay of a designer bag and sunglasses): *Caption:* "Street style calling 📞 This [Brand Name] beauty just dropped, straight from a celeb-worthy collection. Get the look before it's gone. #Qlhype #LuxuryResale #DesignerFinds #CircularFashion"
• •Email Subject Line: "✨ Your Exclusive Invite: Up to 70% Off Prada, Gucci & More!" *Body:* "Dreaming of designer? Your dream just got more attainable. Our Private Sale is ON, featuring incredible deals on authenticated luxury pieces. Don't just follow trends, own them. Shop Qlhype now."
• •Website Banner: "Sustainable Hype. Iconic Fashion. Real Prices." *Sub-text:* "Explore our collection of new and pre-loved designer wear. Authenticity guaranteed. Style redefined."
• •TikTok Video Intro (Energetic music, quick cuts of stylish items): *Voiceover/Text Overlay:* "Level up your wardrobe without breaking the bank! 🤯 Qlhype's got the hottest pre-loved luxury drops. What will you cop? 🔥 #QlhypeChallenge #LuxuryForLess #SustainableStyle"