Brand Tone

Energetic, Action-Oriented, Confident, Assuring, Friendly, and Relatable

Brand Values

• •Efficacy and Performance
• •Quality and Trust
• •Convenience and Accessibility
• •Customer Focus
• •Innovation

Best Practices

• •Maintain Confidence with Guarantees: Continue highlighting the "FEEL THE ENERGY GUARANTEE" and founder's commitment to reinforce trust and product efficacy.
• •Showcase the unique features of PWRCHEW to differentiate from competitors
• •Emphasize the convenience and portability of the product for on-the-go energy.
• •Leverage user-generated content to build authenticity and social proof.
• •Engage with customers on social media to foster a sense of community and gather feedback.

Social Perception

Emerging Brand with Grassroots Support; Problem Solver for Energy Needs; Associated with a Personality (Founder)

Copy Examples

• •FEEL THE ENERGY GUARANTEE
• •PWRUP TO THE NXT LVL
• •Feel the PWRCHEW difference!
• •Rapid energy boost
• •Ultimate energy product