Brand Tone

Friendly, Approachable, Enthusiastic, Passionate, Engaging, Fun, Customer-centric, Supportive

Brand Values

• •Connection: Bringing people together, away from technology, for shared accomplishment.
• •Joy and Entertainment: Providing a fun, engaging, and delightful experience through puzzles.
• •Quality: Offering high-quality 1000-piece jigsaw puzzles.
• •Creativity and Uniqueness: Featuring exclusive puzzle designs.
• •Tranquility and Mindfulness: Positioning puzzles as a way to find calm and focus.
• •Convenience: Delivering a curated puzzle experience directly to customers' doors.

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., "playful," "calm," "intriguing"), and a "do's and don'ts" list for language. This ensures everyone writing for the brand is aligned.
• •Use "You" and "Your" to Connect: Address the customer directly to create a more personal and engaging feel, making them feel understood and valued. (e.g., "Unbox *your* surprise selections").
• •Incorporate Storytelling: Share the "why" behind the brand, like Grace and Michael's story of connecting through puzzles. This builds an emotional connection and makes the brand more relatable.
• •Highlight the Benefits, Not Just Features: Instead of just saying "1000-piece puzzle," explain the *experience* it offers – "a delightful journey of puzzling excitement," "unlock a world of mind-bending entertainment."
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, social media, email marketing, and customer service interactions is uniform to build a cohesive and recognizable brand identity.

Social Perception

Customers perceive the brand positively, looking forward to the monthly surprise and enjoying the quality of the puzzles. It's seen as a source of new adventures and a heartwarming activity. The broader puzzle subscription box market is perceived as a convenient way to discover new puzzles and enjoy a social experience.

Copy Examples

• •Headline: "Unbox Your Next Adventure! ✨🧩 Get a unique 1000-piece puzzle delivered monthly. Your journey into art and tranquility starts here."
• •Social Media Post: "Tired of endless scrolling? 📱➡️🧩 Rediscover the joy of creating something beautiful. Our monthly Puzzle Subscription Box brings connection and calm right to your doorstep. Who’s ready for a puzzle night? #PuzzleSubscriptionBox #ScreenFreeFun #MindfulMoments"
• •Email Subject Line: "Psst... Your Monthly Dose of Delight is Almost Here! 🤫"
• •Product Description Snippet: "Each month, Grace personally designs a stunning 1000-piece puzzle, ensuring a fresh and captivating experience. We believe in the magic of piecing together moments of joy, one beautiful artwork at a time. Get ready to surprise and delight your inner puzzler!"
• •Ad Copy: "Gift the Joy of Discovery! 🎁 Our Puzzle Subscription Box is the perfect present for the puzzle lover in your life (or a delightful treat for yourself!). Free US shipping and a new, exclusive 1000-piece challenge every month. Click to subscribe and let the fun begin!"