Brand Tone

Trustworthy and Reassuring, Educational and Empowering, Positive and Hopeful, Direct and Clear

Brand Values

• •Sustainability
• •Health and Wellbeing
• •Transparency and Trust
• •Customer-centricity
• •Ethical Practices

Best Practices

• •Use words like 'soft,' 'gentle,' 'comfort,' 'rash-free,' 'safe'.
• •Use terms like 'biodegradable,' 'plastic-free,' 'eco-friendly,' 'planet-friendly,' 'sustainable choice'.
• •Explain *why* these choices matter, empowering them to feel good about their purchase.
• •Convey a sense of optimism and shared responsibility.
• •Ensure claims are backed by product features and brand values.

Social Perception

A Trustworthy Eco-Friendly Brand, Effective and Gentle, A Responsible Choice, Innovative

Copy Examples

• •Make a choice that feels good, inside and out.
• •#PurpleefCare #SustainablePeriods #GentleHygiene
• •Protect your little one and the world they’ll grow into.
• •From our plastic-free packaging to our plant-based materials, join us on a mission to nurture the Earth, one personal care product at a time.
• •Let's explore why biodegradable is more than just a buzzword—it's a responsibility.