Brand Tone

Professional and Knowledgeable, Supportive and Empowering, Enthusiastic and Passionate, Direct and Informative, Striving to be Approachable

Brand Values

• •Quality
• •Education
• •Expertise
• •Professionalism
• •Customer Success
• •Community (Implied)

Best Practices

• •Always Prioritize the Professional Audience: Ensure language, terminology, and product benefits are relevant and speak directly to the needs and aspirations of beauty professionals. Avoid overly simplistic or consumer-focused language.
• •Balance Expertise with Encouragement: While showcasing knowledge and high standards, maintain a supportive and encouraging tone that empowers professionals rather than intimidates them.
• •Highlight Quality and Education Intertwined: Consistently link the quality of their products with the quality of their educational offerings, reinforcing that both are essential for professional success.
• •Infuse Genuine Enthusiasm: Let the passion for the beauty industry shine through, especially in social media and promotional materials, using positive and energetic language where appropriate (like "purplebeautyrocks").
• •Be Clear, Direct, and Transparent: Clearly communicate policies (like "professionals only"), product information, and course details. Maintain honesty and build trust through straightforward communication.

Social Perception

A Go-To Resource for Professionals, A Leader in Esthetics Education, Improving in Customer Experience, Exclusively Professional, Established and Credible

Copy Examples

• •Headline: Elevate Your Craft. Empower Your Career. Body: At Purple Beauty Supplies, we're more than just a supplier. We're your partner in professional growth. Discover top-tier products and industry-leading training designed to help you shine.
• •Headline: The Tools the Pros Trust. The Education You Deserve. Body: Why settle for less? Access an exclusive range of professional-grade beauty supplies and unlock your potential with expert-led courses at the Purple Esthetics Training Centre. Your success starts here.
• •Headline: Passionate About Your Art? So Are We! Body: Join the #PurpleBeautyRocks community! We’re fired up about bringing you the latest innovations and the foundational skills to make your mark in the beauty industry. Explore what's new!
• •Headline: Your Professional Edge, Delivered. Body: From essential salon disposables to cutting-edge skincare technology, find everything your professional practice needs at Purple Beauty Supplies. Licensed professionals, log in to access your exclusive pricing and supplies.
• •Headline: Invest in Your Skills. Invest in Yourself. Body: The Purple Esthetics Training Centre is dedicated to nurturing talent. Our experienced educators provide the hands-on training and in-depth knowledge you need to excel. Enrol today and transform your passion into expertise.