Brand Tone

Helpful and Informative, Trustworthy and Scientific, Caring and Empathetic, Friendly and Approachable, Confident

Brand Values

• •Effectiveness
• •Safety
• •Environmental Responsibility
• •Quality
• •Transparency
• •Customer Well-being
• •Unity & Commitment
• •Openness
• •Local Pride

Best Practices

• •Educate, Don't Just Sell: Focus on explaining how the products work (molecular technology) and the benefits (true odor elimination, safety), empowering the customer with knowledge.
• •Emphasize Safety and Trust: Consistently highlight non-toxic, eco-friendly, pet-safe aspects, and the brand's heritage and scientific backing to build and maintain trust.
• •Use Empathetic and Solution-Oriented Language: Acknowledge the customer's problem (unpleasant odors) and position Purodora Lab as the caring, effective solution provider that helps them breathe easy.
• •Maintain a Confident yet Approachable Voice: Be firm in the product's efficacy (eliminates, permanently) while retaining the friendly, helpful tone of a family-run business.
• •Be Specific and Authentic: Use clear, straightforward language. Avoid jargon where possible, or explain it simply. Authentically reflect the brand's Canadian roots and commitment to quality.

Social Perception

Effective Problem Solvers, Trustworthy and Reliable, Safe Choice, High Quality, Caring Company, Responsive and Customer-Focused

Copy Examples

• •Headline: Tired of Lingering Pet Odors? Breathe Easy with Purodora Lab. Body: Don't just mask odors, eliminate them for good! Our scientifically proven, pet-safe formulas neutralize smells at the molecular level, leaving your home smelling fresh and clean. Because you and your furry friend deserve a breath of fresh air. #PurodoraPets #OdorFreeHome
• •Headline: The Science of Smell, Solved. Body: For over 35 years, Purodora Lab (formerly SOS Odours) has been dedicated to creating innovative odor neutralizers that truly work. Our molecular technology doesn't cover up smells – it eradicates them. Safe for your family, pets, and the planet. Discover the Purodora difference. #ProvenScience #HealthyHome
• •Headline: Skunked? Don't Panic. We've Got You Covered. Body: That dreaded skunk smell doesn't stand a chance. Purodora Lab's Skunk Odor Neutralizer is specially formulated to safely and effectively eliminate even the most stubborn skunk odors from your pet and home. Get back to cuddles, not cringes. #SkunkSolution #PetCarePros
• •Headline: More Than Clean, It's Purodora Clean. Body: Experience a truly fresh environment. Our eco-friendly neutralizers are tough on odors but gentle on your home and loved ones. From stubborn urine smells to lingering smoke, trust Purodora Lab to restore harmony to your space. Biodegradable, effective, and made with care in Canada. #EcoFriendlyCleaning #CanadianMade
• •Headline: Your Home's Invisible Shield Against Unwanted Odors. Body: Live confidently knowing Purodora Lab is working behind the scenes. Our range of targeted solutions eliminates odors from pets, smoke, garbage, and more, ensuring your home is always welcoming. Breathe easy, live fully. #OdorElimination #ConfidentLiving