Brand Tone

Healthy, Vibrant, Trustworthy, Premium, Inspiring, Educational, Approachable, Community-focused, Energetic

Brand Values

• •Health & Wellness
• •Quality & Freshness
• •Accessibility
• •Sustainability & Environmental Responsibility
• •Transparency
• •Community Support
• •Ethical Practices

Best Practices

• •Develop a Brand Voice Guide: Create a comprehensive document detailing the brand's tone, approved vocabulary, 'words to avoid,' and an ideal sentence structure. This ensures everyone writing for the brand is aligned.
• •Prioritize 'Healthy & Vibrant' Language: Use positive, uplifting, and energetic words. Focus on benefits like vitality, energy, freshness, and natural goodness. Avoid overly clinical or restrictive language.
• •Educate, Don't Just Sell: While the goal is sales, position the brand as a knowledgeable partner in the customer's wellness journey. Share tips, explain benefits of ingredients, and demystify the cold-pressing process.
• •Be Authentic and Transparent: Speak honestly about ingredients, sourcing, and processes. If addressing concerns (like natural sugar content), do so openly and informatively, reinforcing trustworthiness.
• •Maintain Visual & Textual Harmony: Ensure the copy complements the vibrant, clean, and natural imagery used across platforms. The language should evoke the same feelings of health, freshness, and quality that the visuals portray.

Social Perception

Customers generally perceive PUR Cold Pressed as a high-quality brand offering delicious, fresh, and effective health products. They are seen as a trustworthy source for juice cleanses and healthy beverages. The brand strongly appeals to health-conscious individuals, those looking to detox, or those seeking convenient ways to incorporate more fruits and vegetables into their diet. While some acknowledge the products might be an investment, the perceived quality, taste, and health benefits often justify the cost for many customers. Many users report positive experiences with their juice cleanses, noting benefits like feeling more energetic and achieving detox goals.

Copy Examples

• •Headline: Unlock Your Vibrant Self. Pure. Potent. Pressed for You. Body: Feel the PUR difference. Our cold-pressed juices are crafted from the freshest, locally sourced ingredients, packed with the nutrients your body craves. No added sugars, just pure, delicious vitality. Start your journey to a healthier you today! #PURWellness #ColdPressedGoodness
• •Headline: Your Daily Dose of Sunshine, Bottled. Body: Brighten your day from the inside out with PUR Cold Pressed. Each bottle is a burst of natural energy and flavor, made with love and the finest fruits and vegetables. Taste the freshness, feel the benefits. Find your favorite blend!
• •Headline: The Science of Nature, The Art of Juice. Body: Why cold-pressed? Our meticulous process locks in essential vitamins and enzymes, delivering maximum nutritional power straight to you. Learn more about the benefits and how PUR is committed to your well-being and our planet. [Link to blog/educational content] #PurelyPUR #DrinkHealthy
• •Headline: Reset, Recharge, Rejuvenate. Your PUR Cleanse Awaits. Body: Feeling sluggish? Our expertly designed juice cleanses are the perfect way to refresh your system, boost energy, and kickstart healthy habits. Choose the cleanse that fits your lifestyle and let nature do its work. #PURCleanse #HealthyHabits
• •Headline: From Our Local Farms, To Your Fridge, With Love. Body: We believe in the power of community and the goodness of nature. That’s why we partner with local growers to bring you the freshest, most flavorful cold-pressed juices. Taste the commitment to quality in every sip. Supporting local, nourishing you. #SupportLocal #FarmToBottle