Brand Tone

friendly, knowledgeable, community-oriented, and helpful

Brand Values

• •Community Focus
• •Expertise and Knowledge
• •Quality Products and Services
• •Customer Service
• •Family Tradition and Local Roots
• •Adaptability and Growth

Best Practices

• •Know Your Roots: Always remember Purity Feed's history as a family-owned, community-focused business. Let this heritage shine through in your language.
• •Speak Like a Helpful Neighbour: Use clear, approachable language. Avoid overly technical jargon unless explaining something specific where expertise is key. Imagine you're offering advice to a friend or neighbour.
• •Highlight Expertise Authentically: Showcase the knowledge of the Purity Feed team by providing genuine, useful information and tips, rather than just making claims of expertise.
• •Emphasize Community Connection: Regularly mention local events, partnerships, and how Purity Feed supports the Kamloops and Merritt communities. This reinforces the "local and proud" aspect of the brand.
• •Be Solution-Oriented and Positive: Focus on how Purity Feed's products and services help customers achieve their goals, whether it's a healthier pet, a more productive farm, or a beautiful garden. Maintain an encouraging and supportive tone.

Social Perception

Purity Feed is generally perceived as a reliable, trustworthy, and knowledgeable local institution. Customers appreciate the helpful staff, the quality and variety of products, and the company's community involvement. They are seen as a go-to source for farm, feed, pet, and garden supplies, as well as expert advice. Their long history in the area contributes to a sense of familiarity and trust.

Copy Examples

• •Keeping your flock happy and healthy starts with the right nutrition. Our poultry experts at Purity Feed are here to help you choose the perfect feed for every stage, from fluffy chicks to productive laying hens. Stop by and let's talk chicken!
• •For generations, Purity Feed has been proud to support our local Kamloops and Merritt farmers and ranchers. We understand the dedication it takes, and we're committed to providing the quality supplies and expert advice you rely on. Your success is our tradition.
• •Dreaming of a vibrant garden this season? From premium seeds and soil to the tools you need to get growing, Purity Feed's Garden Centre is your local source for a blooming success. Our team is ready with tips for every thumb, green or aspiring!
• •Your pets are family, and at Purity Feed, we get that. That's why we stock a wide selection of nutritious Canadian pet food brands and all the essentials to keep your furry friends happy and thriving. Got questions? We've got answers!
• •Tackling a tough pasture problem or need advice on land reclamation? Purity Feed's technical sales and services division offers expert solutions for specialty crop markets, forage growers, and more. We're here to help you find efficient and effective answers.