Brand Tone

Trustworthy & Authoritative, Caring & Empathetic, Natural & Pure, Educational & Informative, Positive & Reassuring

Brand Values

• •Purity
• •Quality
• •Authenticity & Transparency
• •Natural Wellness
• •Customer-centricity
• •Ethical & Sustainable Practices

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone attributes (e.g., trustworthy, caring, natural, informative), target audience, and provide "say this, not that" examples. This ensures everyone creating content is aligned.
• •Prioritize "Purity" and "Natural" in Messaging: Consistently use language that reflects these core values. Words like "pure," "natural," "organic," "plant-based," "ethically sourced," "chemical-free" should be staples, used authentically and accurately.
• •Back Claims with Evidence (Where Applicable): When discussing benefits or quality, refer to certifications (like UMF™ for Manuka honey), testing processes, or natural properties of ingredients in a clear, understandable way. This builds trust and reinforces an authoritative yet caring tone.
• •Speak to Customer Needs and Aspirations: Frame product benefits around how they help customers achieve their wellness goals (e.g., "relief from pain," "supporting natural immune function," "enrich everyday experiences"). Use empathetic language that shows understanding of their challenges and desires.
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, social media, email marketing, product packaging, and customer service interactions is harmonious. Regularly review content to ensure it aligns with the established voice.

Social Perception

Trusted Source for Natural Products, Effective Solutions, Premium Quality, Focus on Health and Well-being

Copy Examples

• •Headline (for Puriti Naturals Essential Oils): Unlock Nature's Pure Potential. Discover Puriti Naturals essential oils – ethically sourced, 100% pure, for your holistic well-being.
• •Social Media Post (for PURITI Manuka Honey): Experience the gold standard of Manuka Honey. PURITI delivers certified UMF™ potency, straight from New Zealand's pristine nature to your family. Taste the purity, feel the difference. #ManukaHoney #PurePotential #NZMade #WellnessJourney
• •Product Description Snippet (for Purity Hemp Naturals): Find your natural path to comfort. Our plant-based pain relief patches deliver targeted support, so you can get back to what matters. Pure ingredients, powerful relief.
• •Email Subject Line (General): Your Wellness, Naturally Elevated | Discover Puriti
• •About Us Snippet (Website): At Puriti, we believe in the power of purity. From our carefully sourced botanicals to our rigorously tested Manuka honey, our commitment is to bring you effective, natural solutions you can trust for a healthier, more vibrant life.