Brand Tone

Lighthearted, engaging, and relatable with a focus on health and natural purity.

Brand Values

• •Health
• •Natural Purity
• •Taste
• •Trust
• •Engagement

Best Practices

• •Maintain a lighthearted and engaging tone across all platforms.
• •Emphasize the natural and organic purity of stevia in your messaging.
• •Incorporate humor and relatable content, leveraging personalities like 'Obayi'.
• •Highlight the health benefits and zero-calorie nature of the product.
• •Monitor social media for discussions and address any concerns or questions promptly.

Social Perception

Perceived as a healthy, natural, and trustworthy alternative to traditional sugar, aligning with health-conscious lifestyles and clean eating trends.

Copy Examples

• •Enjoy the sweet life guilt-free with our 100% organic, zero-calorie stevia!
• •Obayi-approved! Make the switch to a healthier sweetener that doesn't compromise on taste.
• •Naturally sweet, naturally good. Our stevia is the perfect addition to your clean eating lifestyle.
• •Cloudy but still delicious! Don't worry if your liquid stevia looks a little different—it's just the natural goodness settling in.
• •Keto-friendly and naturally sweet, our stevia is the perfect way to satisfy your cravings without the carbs.