Brand Tone

Aspirational yet Accessible, Friendly and Guiding, Elegant and Sophisticated, Inspiring, Quality-Conscious

Brand Values

• •Making Homes Beautiful
• •Quality and Craftsmanship
• •Accessibility and Affordability
• •Customer Centricity
• •Style and Elegance
• •Inspiration and Personal Expression

Best Practices

• •Embrace "Aspirational yet Accessible" Language: Use words that evoke elegance, style, and beauty (e.g., "exquisite," "curated," "sophisticated," "timeless") but always pair this with an undercurrent of attainability, value, and budget-friendliness.
• •Maintain a Friendly, Advisory Voice: Position copy as helpful and inspiring, like a knowledgeable friend offering decor advice. Use inviting language and pose questions that encourage customers to envision their ideal space.
• •Highlight Quality and Craftsmanship: Consistently weave in phrases that speak to the superior quality, attention to detail, and lasting nature of the products. This reinforces value beyond just the price point.
• •Focus on Personalization and Expression: Encourage customers to see PHL products as tools for self-expression and creating a home that is a true reflection of their personality and dreams.
• •Ensure Visual and Textual Harmony: The elegant and inspiring tone in the copy should be consistently matched by high-quality, aesthetically pleasing visuals across all platforms, especially social media and the website.

Social Perception

Positive for Product Range and Aesthetics, Good Value for Money, Expanding and Recognizable Brand, Generally Good Customer Service, Trustworthy

Copy Examples

• •Headline: Elevate Your Everyday. Discover Décor That Tells Your Story. Body: Your home is a canvas. At Pure Home + Living, find exquisite pieces that blend timeless elegance with contemporary style, all within reach. Let us help you create a sanctuary that's uniquely yours. #PureHomeAndLiving #HomesMadeBeautiful
• •Headline: Style That Speaks Volumes. Prices You’ll Adore. Body: Unlock the secret to a beautifully curated home without breaking the bank. From statement vases to cozy textiles, discover superior quality and inspiring designs that make luxury accessible. Explore our latest collection today! #PureStyle #AffordableLuxury
• •Headline: Inspired Living Starts Here. Body: Imagine a space that perfectly captures your essence. Pure Home + Living offers an exclusive assortment of classic and contemporary accessories designed to make your home beautiful and reflect your personality. What will you create? #InspiredByPHL #HomeDecorIndia
• •Headline: The Art of Hosting, Perfected. Body: Impress your guests with our stunning collection of dinnerware, bar essentials, and decorative accents. Crafted with elegance and designed for life’s special moments, find everything you need to entertain in style. #PureEntertaining #ElegantLiving
• •Headline: Your Dream Home, Beautifully Realized. Body: Don't just decorate, design a feeling. Our curated collections offer endless inspiration to transform your space. With a commitment to quality and a friendly touch, making your home beautiful has never been easier. #PHLHomeStory #InteriorInspo