Brand Tone

Authentic & Transparent, Empowering & Inclusive, Educational & Informative, Rooted in Nature & Tradition, Aspirational & Positive

Brand Values

• •Purity & Quality
• •Efficacy & Results
• •Accessibility & Fair Pricing
• •Community & Connection
• •Integrity & Transparency
• •Sustainability

Best Practices

• •Use clear, straightforward language that educates rather than just sells.
• •Connect with the audience on an emotional level by consistently reinforcing the brand's mission and values – the desire for accessible, natural wellness rooted in tradition and community.
• •Address the 'conscious consumer, the holistic healer, the wellness beginner, and the underdog.'
• •Consistently use words like 'natural,' 'organic,' 'pure,' 'plant-powered,' 'herbal wisdom,' and 'ethically sourced' to reinforce the brand's core product attributes.
• •Position the brand as a knowledgeable and trustworthy resource in the natural wellness space.

Social Perception

Trustworthy, Community-Oriented, Growing Awareness, Premium Quality

Copy Examples

• •Join our movement towards authentic health.
• •Feel the difference true purity makes in your daily vitality.
• •#PureHerbBoost #HerbalWellness #MorningRoutine #NaturalEnergy #UnderdogWellness
• •Discover the power of plant-based wellness, accessible to all.
• •Experience real healing from the inside out with our ethically sourced, organic herbal supplements.