Brand Tone

Educational & Informative, Trustworthy & Transparent, Natural & Wellness-Oriented, Approachable & Caring, Professional yet Personal

Brand Values

• •Quality
• •Natural & Organic
• •Transparency
• •Customer Well-being
• •Education
• •Sustainability
• •Family & Community Roots

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., educational, approachable, professional), along with do's and don'ts, and specific vocabulary or phrases that align with the brand. Share this with anyone creating content.
• •Understand Your Audience Deeply: Tailor your language and messaging to resonate with your target customers' needs, concerns, and aspirations. For Tazo Farms, this means addressing those seeking natural wellness solutions and clear information about CBD.
• •Prioritize Clarity and Education: Especially in the CBD industry, clear, concise, and informative copy builds trust. Avoid jargon where possible, or explain it simply. Focus on benefits and solutions.
• •Be Authentic and Consistent Across All Channels: Whether it's a website FAQ, a social media caption, or an email newsletter, the underlying tone and values should remain consistent. Authenticity shines through and builds a stronger brand connection.
• •Review and Refine Regularly: Periodically review your copy across different platforms to ensure it still aligns with your brand voice and values. Solicit feedback and be open to making adjustments as your brand evolves or as you learn more about what resonates with your audience.

Social Perception

As a Reliable CBD Source, Focused on Natural Solutions, Educational Resource, Premium Brand

Copy Examples

• •Headline (Website/Ad): Rediscover Your Balance, Naturally. Experience Tazo Farms' Farm-Fresh CBD.
• •Social Media Post (Instagram/Facebook): Curious about how CBD can fit into your daily routine? 🌱 Our latest blog post breaks down the basics and helps you find the perfect Tazo Farms product to support your wellness journey. Link in bio to learn more! #TazoFarms #CBDeducation #NaturalWellness #HempCommunity
• •Product Description Snippet (for a CBD Oil): Crafted with care from our sun-grown Texas hemp, this full-spectrum CBD oil is designed to bring you a sense of calm and well-being. Third-party lab tested for purity and potency, because you deserve to know exactly what you're putting in your body. #FarmToBottle #TransparentCBD #TazoQuality
• •Email Subject Line: A Gift From Our Farm: Tips for a More Restful Sleep with Tazo CBD.
• •Short Ad Copy (Twitter/Facebook): Striving for a more natural path to wellness? Tazo Farms offers premium, organic CBD products you can trust. Grown with passion, crafted with care. Explore our collection today. #OrganicCBD #TazoFarms #MadeInTexas