Brand Tone

Nurturing, Professional, Approachable, and Results-Oriented

Brand Values

• •Client Confidence & Empowerment
• •Quality & Expertise
• •Personalized Care
• •Self-Care & Wellness
• •Natural Beauty Enhancement

Best Practices

• •Always Prioritize "You" (The Client): Frame benefits and descriptions around how the service will make the *client* feel and the positive outcomes *they* will experience (e.g., "you'll leave feeling refreshed," "your confidence will soar").
• •Emphasize Expertise with Warmth: Highlight Deanne's experience and the quality of services, but do so in an approachable, friendly manner. Avoid overly technical jargon unless explaining a specific benefit clearly.
• •Focus on Transformation and Empowerment: Connect beauty treatments to feelings of confidence, rejuvenation, and self-care. Use words like "discover," "enhance," "revitalize," "empower."
• •Be Authentic and Relatable (especially on social media): Share behind-the-scenes glimpses (like on TikTok) or ask engaging questions to foster a connection. Let Deanne's passion for her craft shine through.
• •Maintain Visual and Verbal Consistency: Ensure that the language used in captions, website text, and any advertisements aligns with the clean, professional, and positive imagery presented. Use a consistent set of keywords related to beauty, care, confidence, and results.

Social Perception

Trusted local expert providing high-quality service in a relaxing and positive atmosphere. Deanne is polite, sweet, and extremely professional.

Copy Examples

• •Instagram Post (Before & After Lashes): "Wake up to effortlessly beautiful eyes. ✨ Our custom lash extensions are more than just a treatment; they're a confidence boost, tailored perfectly to enhance your natural radiance. Swipe to see the Pura Vida transformation! Ready for your close-up? Book your consultation today. #PuraVidaLashes #LashTransformation #SalmonIdahoBeauty #ConfidentYou"
• •Website Homepage Snippet: "Rediscover your glow at Pura Vida Lash & Skin. Led by Deanne Hamilton, with over 30 years of dedicated expertise, we believe in the power of personalized care to unveil your most confident self. From luxurious lash enhancements to revitalizing skin therapies, begin your journey to radiant beauty with us. Your self-care sanctuary in Salmon, Idaho awaits."
• •TikTok Video Caption (Showcasing a Hydrafacial): "That Pura Vida glow is REAL! ✨ Watch the magic of our Hydrafacial reveal smoother, brighter, and seriously hydrated skin. Treat yourself – you deserve it! #Hydrafacial #SalmonSkinCare #HealthySkinHappyLife #PuraVidaGlow #SelfCareSunday"
• •Promotional Email Subject: "Unlock Your Radiance: A Special Treat from Pura Vida Lash & Skin" Email Body Snippet: "At Pura Vida Lash & Skin, we're passionate about helping you feel beautiful and empowered from the inside out. For a limited time, experience our renowned [Specific Service, e.g., Signature Revitalizing Facial] and let Deanne's expert touch guide you to your most radiant skin yet. It's more than a treatment; it's your moment to shine."
• •Facebook Ad: "Tired of mascara? Dreaming of flawless skin? Pura Vida Lash & Skin in Salmon, Idaho, offers expert lash extensions, transformative facials, and more. Our experienced specialist, Deanne Hamilton, is dedicated to enhancing your natural beauty and boosting your confidence. Click here to explore our services and book your escape to radiance! #PuraVidaSalmon #LashExpert #SkinGoals #InvestInYourself"