Brand Tone

Empowering and Liberating, Playful and Sensual, Approachable and Modern, Confident and Direct

Brand Values

• •Female Empowerment and Self-Discovery
• •Breaking Traditional Molds
• •Variety and Inclusivity (implied)
• •Quality and Service
• •Fun and Modernity

Best Practices

• •Embrace Empowerment: Always frame messaging around the woman's choice, desire, and self-expression. Use active, empowering verbs. (e.g., "Unleash," "Discover," "Dare," "Embrace," "Liberate").
• •Inject Playfulness (Where Appropriate): Don't be afraid to use a touch of wit, fun, or suggestion, especially when promoting more "pícaro" items. Keep it sophisticated yet approachable.
• •Speak to Sensuality with Confidence: Address sensuality directly but elegantly. Avoid crude language; instead, focus on feeling, exploration, and confidence.
• •Highlight Modernity and Evolution: Remind customers that Punto Íntimo is a contemporary brand that understands modern desires and isn't stuck in outdated notions of lingerie.
• •Maintain a Balance: While a significant part of the brand is about sensuality and playfulness, also cater to the need for quality basics and everyday comfort. The tone can shift slightly depending on the product category but should always feel like it's coming from the same empowering, modern brand.

Social Perception

Established and Recognized, A Go-To for Intimate Apparel and More, Modern and Evolving, Associated with Sensuality and Exploration

Copy Examples

• •Headline: Unleash Your Inner Goddess. Discover the collection that dares you to be you. Body: At Punto Íntimo, we believe lingerie is more than just fabric. It's a statement. A feeling. A way to connect with your deepest desires. Explore our latest arrivals and find the pieces that make you feel powerful, playful, and utterly irresistible. #LiberateYourself Call to Action: Shop Now & Embrace Your Sensuality.
• •Headline: Done with boring? So are we. Body: Life's too short for dull underwear. Punto Íntimo brings you a world of vibrant colors, daring designs, and playful surprises. From everyday essentials with a twist to those special items that ignite the imagination – it’s time to have some fun. Call to Action: Discover Your Playful Side.
• •Headline: Your Secrets are Safe With Us (And So Is Your Style). Body: Explore a curated selection of intimate apparel, costumes, and playful accessories designed for your ultimate self-expression. At Punto Íntimo, find everything you need to feel confident, sensual, and completely yourself. Call to Action: Explore the Collection.
• •Headline: More Than 20 Years of Empowering Women. Body: Punto Íntimo started with a simple idea: to provide beautiful, quality intimate wear. Today, we've evolved to help you explore every facet of your sensuality. Break free from the traditional and step into a world of modern, fun, and liberating choices. Call to Action: Join the Punto Íntimo Woman.
• •Headline: Date Night? We've Got You Covered (Or Uncovered). Body: Make every moment unforgettable. Whether you're looking for something sweet, something daring, or something utterly surprising, Punto Íntimo has the perfect piece to set the mood. It’s time to materialize those dreams. Call to Action: Shop Our Date Night Edit.