Brand Tone

Trendy and Youthful, Informative yet Casual, Enthusiastic and Passionate, Direct and Sales-Oriented, Community-Oriented

Brand Values

• •Variety and Choice
• •Accessibility and Convenience
• •Modernity and Trendiness
• •Quality (implied)
• •Customer Service (strived for)

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining key tone characteristics (e.g., youthful, enthusiastic, direct), preferred vocabulary, "do's and don'ts" for language, and examples. Share this with anyone creating content.
• •Know Your Audience: Continuously research and understand the target demographic (likely younger adults in Peru). Use language, references, and humor that resonate with them, while remaining authentic to the brand.
• •Consistency Across Platforms: While the format might change (e.g., short captions on TikTok vs. slightly more detailed on Facebook), the core tone and brand personality should remain consistent. Avoid being overly formal on one platform and extremely colloquial on another.
• •Use Emojis and Slang Wisely: Incorporate relevant emojis and contemporary slang (appropriate for the Peruvian context) to enhance the youthful and casual tone, but avoid overusing them or using terms that might quickly become outdated or misunderstood.
• •Review and Iterate: Regularly review published content to ensure it aligns with the desired tone. Monitor engagement and feedback to see how the audience is responding and be willing to make adjustments to the communication style as needed.

Social Perception

As a Go-To Source, Trendy and Up-to-Date, Responsive, Dependent on Product Availability, Concerns (General to Vaping)

Copy Examples

• •🔥 ¡ALERTA DE SABOR! 🔥 Acaban de aterrizar los NUEVOS [Product Name] y te van a volar la cabeza. 🤯 Stock limitado. ¡Pide el tuyo por DM o en takeavape.pe antes que se agoten! 💨 #TakeAVape #NuevosVapes #SaborExplosivo #VapePeru
• •Weekend Vibes Only! ✨ Get 15% OFF all [Brand Name] e-liquids. Level up your clouds this weekend. Shop Now! 👉 [Link]
• •POV: Unboxing the sleekest pod in the game. эстетика & power. 🔋 Get yours at Take a Vape! #vape #unboxing #aesthetic #newgadget #takeavapeperu
• •Tired of the same old flavors? 😤 Explore a universe of taste at Take a Vape Perú! Hundreds of e-liquids, disposables, and the latest kits. Your next favorite vape is waiting. Visit us online! ➡️ takeavape.pe
• •What's your go-to vape style? 🤔 Disposable 🍬 or Pod System ⚙️? VOTE NOW & tell us your fave in the comments! #VapeLife #VapeCommunity #TakeAVapePoll #PeruVapea