Brand Tone

Empathetic and Supportive, Direct and Empowering, Educational and Solution-Oriented, Professional (with a personal touch)

Brand Values

• •Self-Improvement and Personal Growth
• •Emotional Well-being
• •Empowerment
• •Knowledge and Practical Application
• •Transformation

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., empathetic, empowering, direct, educational) with examples of do's and don'ts. Share this with anyone creating content.
• •Focus on "You" (the Customer): Address the customer directly. Use "you" and "your" to make the copy feel personal and focused on their needs, challenges, and aspirations (e.g., "You will be a better version of yourself...").
• •Emphasize Solutions and Benefits, Not Just Features: Instead of just listing what a product *is*, explain what it *does* for the customer and how it will improve their life or solve their problems (e.g., "Elevate your self-esteem, release limiting beliefs, improve your relationships...").
• •Use Clear, Accessible Language: While the topics are psychological, avoid overly academic or clinical jargon unless specifically targeting a professional audience. The language should be easy to understand and relatable, as seen in phrases like "Real calm, not empty phrases."
• •Maintain Authenticity and Empathy: Ensure the copy genuinely reflects an understanding of the customer's struggles and a sincere desire to help. This builds trust and resonates with the brand's core values of support and well-being. Testimonials and genuine success stories can reinforce this.

Social Perception

Helpful and Resourceful, Expert-Driven, Community-Focused (for women), Potentially High-Value (with accessible price points through offers), Trustworthy (for some)

Copy Examples

• •Headline for Self-Esteem Guide: "Unlock Your Worth: A Practical Guide to Building Unshakeable Self-Esteem and Living the Life You Deserve."
• •Social Media Post (Relationship Focus): "Tired of relationship roadblocks? It's time for real strategies, not just hope. Discover how to communicate effectively, rebuild trust, and create the loving partnership you long for. Our 'Relationship Reset' course empowers you with the tools. Link in bio."
• •Email Subject Line (for a course on overcoming anxiety): "Find Your Calm: Practical Steps to Move Beyond Anxiety and Reclaim Your Peace."
• •Product Description Snippet (for Narcissism Videoclass): "Stop doubting yourself. This videoclass gives you the clarity and strength to identify narcissistic traits and reclaim your power. It’s time to heal and move forward. Get started today."
• •Call to Action (general): "Ready to transform your inner world and create lasting change? Explore our courses and resources, designed by psychologist Belkis Carrillo, to guide you every step of the way. Your journey to a happier you starts now."