Tono de Marca

Creative & Inspiring, Friendly & Approachable, Helpful & Informative, Elegant & Stylish (with a touch of fun), Personal & Celebratory

Valores de Marca

• •Personalization & Individuality
• •Quality & Craftsmanship
• •Creativity & Design
• •Customer Satisfaction & Connection
• •Joy & Celebration

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the identified tone (Creative, Friendly, Elegant, Helpful, Personal, Celebratory) with examples of "do's and don'ts" for language, phrasing, and even emoji use. Share this with anyone creating content.
• •Focus on "You" and "Your": Address the customer directly to reinforce the personalization aspect and make the copy feel more engaging and relevant to their individual needs and desires.
• •Highlight the "Why": Don't just describe the product; explain the benefit and the feeling it evokes. For example, instead of "This stamp is 2x2 inches," try "Add a charming, personalized mark that makes your correspondence instantly recognizable and special."
• •Use Storytelling (even in short copy): Briefly paint a picture of how the product can be used or the joy it can bring. For instance, "Imagine the delight on their faces when they see their own name beautifully embossed on their new stationery."
• •Maintain Visual and Verbal Consistency: Ensure that the tone of the copy aligns with the visual elements (photography, design) used on the website and social media. If the visuals are elegant and clean, the copy should reflect that, avoiding overly casual or jarring language.

Percepción Social

Generally viewed as a provider of high-quality, unique, and charming personalized items. Customers appreciate the ability to create something one-of-a-kind. Often seen as a go-to for thoughtful and personalized gifts. Recognized for providing branding tools (stamps, embossers) for small businesses and personalization options for events like weddings. Aspirational but Accessible: The products feel upscale yet are generally within reach for those looking to add a touch of elegance or personality.

Ejemplos de Copy

• •Headline (Website Banner for New Stamp Collection): "Unlock Your Style: Discover Our New Collection of Personalized Stamps. Make Every Impression Uniquely Yours."
• •Social Media Post (Instagram - showcasing a wedding embosser): "Sealing your love story with elegance. ✨ Our custom embossers add that perfect, personal touch to your wedding invitations and stationery. Swipe to see the beautiful detail! #PSAEssentials #WeddingDetails #PersonalizedEmbosser #LoveStory"
• •Email Subject Line (Promotional): "A Little Stamp, A Lot of Personality! ✨ Fresh Designs Inside + Free Shipping!"
• •Product Description (for a custom address stamp): "Tired of writing your return address? Let our beautifully crafted custom address stamp do the work! Choose from dozens of delightful designs, add your details, and enjoy a touch of personalized charm on every envelope. Perfect for everyday mail, holiday cards, or as a thoughtful housewarming gift."
• •Blog Post Title (Tutorial): "From Plain to Polished: 5 Creative Ways to Use Your PSA Essentials Embosser This Holiday Season!"