Brand Tone

Confident & Assuring, Accessible & Empowering, Results-Oriented & Direct, Informative & Transparent

Brand Values

• •Effectiveness & Results
• •Accessibility & Affordability
• •Convenience & Ease of Use
• •Safety & Quality
• •Confidence & Beauty
• •Customer Satisfaction

Best Practices

• •Focus on Benefits, Not Just Features: Explain the 'why' behind the ingredients and technology.
• •Use Confident and Positive Language: Employ words that convey assurance and radiance.
• •Emphasize Ease and Convenience: Highlight how the product fits into a busy lifestyle.
• •Ensure Accuracy and Verifiability: Back up safety or compliance claims with evidence.
• •Frame messaging around confidence and happiness achieved through using ProWhitening products.

Social Perception

Generally Positive, Seen as a Convenient At-Home Solution, Value for Money, Awareness of Past Issues (Localized), Mixed perception on TikTok (positive reviews vs. potential scams)

Copy Examples

• •Quick, effective, and designed for your life.
• •Join thousands who are smiling brighter with ProWhitening!
• •Our expertly formulated whitening products are designed for maximum impact with minimal fuss, delivering noticeable results from the comfort of your home.
• •Safe, affordable, and backed by our satisfaction guarantee.
• •Our gentle yet effective formula, the same ingredient dentists use, safely lifts stains for a visibly whiter smile.