Brand Tone

Passionate, Welcoming, Knowledgeable, Community-Focused, Artisanal, Approachable

Brand Values

• •Quality
• •Community
• •Craftsmanship/Artisanship
• •Transparency/Storytelling
• •Experience
• •Education

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Passionate, Welcoming, Knowledgeable, Community-Focused, Artisanal, Approachable) with examples of do's and don'ts. Share this with anyone creating content.
• •Focus on Storytelling: Whether it's the origin of a bean, a customer's experience, or a barista's passion, weave narratives into your copy to connect on an emotional level and reinforce your values.
• •Use "We" and "You" Inclusively: Foster a sense of community by using language that brings the brand and the customer together (e.g., "We're excited to share this with you," "What's your favorite way to brew?").
• •Highlight Quality with Sensory Language: Instead of just saying "good coffee," use descriptive words that appeal to taste, smell, and even sight (e.g., "rich aroma," "velvety crema," "bright citrus notes," "full-bodied").
• •Be Authentic and Human: Avoid overly corporate or robotic language. Let the genuine passion for coffee and community shine through. Respond to comments and messages with warmth and personality.

Social Perception

High-Quality Coffee Provider, Community Hub, Knowledgeable & Friendly Staff, Aesthetically Pleasing, Ethical & Conscious, Reliable & Consistent

Copy Examples

• •Instagram Post (New Coffee Launch): Meet your new morning ritual. ✨ Our latest single-origin from [Country/Region] is a journey in a cup, with notes of [Flavor Note 1], [Flavor Note 2], and a hint of [Flavor Note 3]. Grown with care by our partners at [Farm/Co-op Name], this bean tells a story of dedication and sunshine. Come grab a bag or let our baristas craft the perfect pour-over for you. #ProvisionsCoffee #NewArrival #SpecialtyCoffee #StoryInACup #PHXCoffee
• •Facebook Ad (Promoting Cafe Experience): More than just coffee, it's your community space. Whether you're catching up with a friend, diving into a good book, or powering through your workday, Provisions is your haven. Enjoy expertly brewed coffee, delicious bites, and a warm welcome. Find your favorite corner at one of our [City/Neighborhood] locations. #ProvisionsCafe #CommunityHub #YourThirdPlace #ArizonaCoffee #CoffeeAndConnection
• •Website Blog Snippet (About Sourcing): For us, coffee is a conversation – one that starts thousands of miles away with the dedicated farmers who cultivate these incredible beans. We believe in direct relationships, ensuring that every cup you enjoy not only tastes exceptional but also supports sustainable practices and empowers the communities at origin. Learn more about our sourcing philosophy and the stories behind our coffee on the Journal. #DirectTradeCoffee #EthicalSourcing #KnowYourCoffee #ProvisionsRoasters
• •TikTok Video Caption (Quick, engaging): Latte art level: Expert ☕️😉 Watch our amazing barista [Barista's Name/Handle if applicable] whip up some magic! What’s your go-to coffee order? Let us know below! 👇 #LatteArt #CoffeeMagic #ProvisionCoffee #TikTokCoffee #BaristaLife
• •Email Newsletter Subject Line (Promoting a Workshop): Unlock the Secrets to a Perfect Brew ☕️ Join Our Home Brewing Workshop! *(Email body snippet):* Ready to elevate your home coffee game? At Provisions, we believe everyone deserves to enjoy exceptional coffee, wherever they are. Join our upcoming Home Brewing Workshop and let our expert roasters and baristas guide you through the fundamentals...