Brand Tone

calm, inviting, and appreciative of nature and tranquility

Brand Values

• •Tranquility and Relaxation
• •Connection with Nature
• •Authentic Provencal Experience
• •Comfort and Hospitality
• •Sharing a Dream

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., calm, inviting, descriptive, personal) and share it with anyone creating content. Include preferred vocabulary and phrases to avoid.
• •Focus on "Show, Don't Just Tell": Instead of saying "it's relaxing," describe the elements that create relaxation (e.g., "Listen to the gentle rustle of leaves from your private terrace," "Sip local wine as the sun sets over the lavender fields").
• •Use Evocative Language: Employ sensory words that paint a picture of the Provencal experience – the scent of herbs, the warmth of the sun, the sound of cicadas, the taste of local produce.
• •Maintain a Consistent Point of View: Decide whether the brand speaks in the first person (e.g., "We invite you...") or a more objective third person and stick to it across all platforms. For Provencelia Haus, a personal, first-person approach seems fitting given the "sharing a dream" value.
• •Review and Refine: Regularly review all content (website copy, social media posts, email communications) to ensure it aligns with the established brand tone and values. Get feedback and make adjustments as needed.

Social Perception

charming, private, and serene holiday rental for individuals, couples, or small families seeking a quiet getaway in a picturesque Provencal setting

Copy Examples

• •Headline: Escape to Provencelia Haus: Your Oasis of Calm in the Heart of Provence. Body: Imagine waking to the gentle Provençal sun, surrounded by fragrant gardens and the promise of a day filled with pure relaxation. At Provencelia Haus, your dream holiday awaits. Discover tranquility.
• •Social Media Post: Let the vibrant colors and serene landscapes of Provence be your backdrop. Our little paradise, Provencelia Haus, offers a peaceful retreat to reconnect with nature and yourself. Book your escape. #ProvenceliaHaus #ProvenceHoliday #NatureRetreat #PeacefulGetaway
• •Website Snippet (About Us): Born from a dream to create a haven of peace, Provencelia Haus is more than just a holiday home – it's our cherished corner of Provence we wish to share with you. Come experience the authentic charm and tranquility that captured our hearts.
• •Email Subject: Find Your Slice of Provencal Paradise at Provencelia Haus 🌿 Body: Dear [Name], Unwind and recharge in the idyllic setting of Provencelia Haus. Nestled in the beautiful Provence region, our home offers the perfect blend of comfort, nature, and serenity. Explore rolling lavender fields, relax by the pool, and create unforgettable memories. Learn more and book your stay: [Link]
• •Ad Copy: Seeking Silence & Sunshine? Provencelia Haus delivers. Discover our charming holiday home in Provence, complete with a lush garden and sparkling pool. Your tranquil escape is just a click away.