Brand Tone

Authentic, Respectful, Community-Focused, Empowering, Warm & Welcoming, Story-Driven

Brand Values

• •Indigenous Leadership & Empowerment
• •Cultural Preservation & Celebration
• •Authenticity & Tradition
• •Community & Connection
• •Quality & Integrity
• •Well-being
• •Sustainability & Responsibility
• •Collaboration & Reconciliation

Best Practices

• •Root in Indigenous Wisdom: Consistently draw inspiration from and respectfully reference specific Indigenous teachings, values (like the Seven Grandfather Teachings or Mino-Bimaadiziwin), and cultural concepts that are core to the brand. Ensure accurate and respectful representation.
• •Prioritize Storytelling: Every piece of copy should aim to tell a part of the Kebaonish story – whether it's about the origin of a blend, the Indigenous artists involved, the cultural significance, or the community impact.
• •Emphasize "We" and "Community": Use inclusive language that fosters a sense of belonging and shared experience, reflecting the brand's value of community and connection. Highlight collaborations and partnerships.
• •Be Authentic and Transparent: Clearly communicate the Indigenous-led nature of the business, the commitment to economic reconciliation, and how purchasing supports Indigenous communities and cultural initiatives. Avoid jargon and speak from the heart.
• •Maintain a Respectful and Empowering Voice: Ensure all communication uplifts Indigenous peoples and cultures. Focus on resilience, celebration, and the positive contributions of Indigenous knowledge and entrepreneurship. Always seek permission and provide proper attribution when sharing specific cultural knowledge or stories.

Social Perception

A genuine and culturally rich brand, A leader in economic reconciliation, A provider of high-quality, meaningful products, Trustworthy and principled, Community-oriented and supportive, Innovative and forward-thinking

Copy Examples

• •Instagram Post (Image: Beautifully packaged Kebaonish coffee): "More than just a morning ritual, it's a return to what matters. ✨ Our [Coffee Blend Name] is inspired by the Anishinaabe concept of Mino-Bimaadiziwin – 'living the good life.' Each sip is an invitation to connect, share, and embrace the warmth of community. Brew a cup and feel at home. #Kebaonish #ProudlyIndigenous #IndigenousCoffee #ShareTheStory #GoodLife"
• •Facebook Ad (Video: Showcasing Indigenous art on packaging and a brief interview with an artist): "Every Kebaonish blend tells a story. 🌱 We're honoured to collaborate with talented Indigenous artists who infuse our packaging with beauty and tradition. By choosing Kebaonish, you're not just enjoying exceptional coffee and tea; you're supporting Indigenous creativity and cultural revitalization. Discover the art in every cup. Learn more and shop now: [Link] #IndigenousArt #CulturalHeritage #EconomicReconciliation #KebaonishTea #SupportIndigenousArtists"
• •Product Description (Kebaonish "Honesty" Tea): "Steeped in Wisdom: Our Honesty (Gwekwaadziwin) Tea. Inspired by the Seven Grandfather Teachings, this blend embodies fairness, truth, and respect for all. A harmonious mix of [Ingredients], it’s a gentle reminder to nurture relationships and honour the stories that connect us. Sip, reflect, and share with a good mind and a good heart. [Link to product] #SevenGrandfatherTeachings #IndigenousWisdom #HerbalTea #Kebaonish #MindfulMoments"
• •Website "About Us" Snippet: "At Kebaonish, we are proudly Indigenous and woman-led, brewing more than just coffee and tea – we're cultivating connections. Rooted in the spirit of sharing and the wisdom of our Anishinaabe and Haudenosaunee ancestors, we strive for economic reconciliation and the flourishing of Indigenous cultures. Join us on this journey, one cup, one story at a time. [Link to full About Us page] #IndigenousLed #Community #Tradition #Future"
• •TikTok Video Caption (Short clip of someone enjoying Kebaonish tea/coffee in a cozy setting): "That Kebaonish feeling: warmth, comfort, and a deep sense of connection. ✨ It’s like coming home. What story will your cup tell today? #Kebaonish #ProudlyIndigenous #TeaLovers #CoffeeLovers #Storytelling #IndigenousCulture #DailyRitual"