Brand Tone

Performance-Oriented, Trustworthy & Authentic, Resilient & Strong, Supportive & Solution-Oriented, Conscious & Responsible

Brand Values

• •Wellness & Health Optimization
• •Performance & Resilience
• •Natural & Clean Ingredients
• •Simplicity & Effectiveness
• •Outdoor Lifestyle & Adventure
• •Integrity & Trust
• •Environmental Responsibility
• •Community

Best Practices

• •Anchor to Core Values: Ensure all copy consistently reflects Protekt's values of wellness, performance, natural ingredients, simplicity, integrity, and love for the outdoors. Every message should implicitly or explicitly support these pillars.
• •Speak the Language of Your Audience: Use terminology and address pain points relevant to athletes, veterans, outdoor adventurers, and health-conscious individuals. Focus on benefits like enhanced energy, better recovery, natural protection, and the ability to perform at their best.
• •Maintain an Authentic & Trustworthy Voice: Leverage the credibility of veteran and athlete founders. Be transparent about ingredients and processes. Avoid hype and focus on genuine benefits and quality.
• •Emphasize Solutions & Simplicity: Position products as straightforward, effective solutions that integrate easily into an active lifestyle. Highlight ease of use (e.g., liquid supplements, no-mess application).
• •Be Consistent Across All Channels: Whether it's website copy, social media posts, email marketing, or product descriptions, the tone and core messaging should remain harmonious, reinforcing the brand's identity at every touchpoint.

Social Perception

Positive Product Experience, Trusted Brand, High Quality, Effective for Active Lifestyles, Good Customer Service

Copy Examples

• •Headline: Fuel Your Pursuit. Protekt Your Performance. Body: Engineered by veterans and athletes, Protekt delivers clean, natural supplements and suncare for those who demand more from life. Elevate your everyday.
• •Headline: Simple Routines. Powerful Results. Body: Life’s an adventure. Protekt’s liquid supplements and reef-safe sunscreens are your straightforward essentials for optimized health and boundless energy. No nonsense, just nature’s best.
• •Headline: Live From Exposure. We’ve Got You Covered. Body: From mountaintops to ocean depths, your active life deserves uncompromising support. Protekt’s veteran-developed formulas ensure you’re ready for anything.
• •Headline: Clean Ingredients. Clear Conscience. Peak Performance. Body: Choose Protekt for supplements that work as hard as you do and sunscreen that respects the planet. Made in the USA, for your toughest challenges.
• •Headline: Beyond the Physical: Fortify Your Mindset. Body: Protekt believes true wellness powers your mental clarity and physical energy. Join a community committed to living fully and performing at its best.